8. Email campaigns to targeted groups of customers

Direct email marketing, the answer to the eighth SearchCRM.com email marketing quiz question, is aimed at a targeted group of customers.

Answer: direct email marketing

Direct email marketing is a format for email-based campaigns in which standalone advertisements are sent to a targeted list of recipients. The messages, which may be text, HTML or rich media, look like Web-based ads rather than typical email messages. A number of elements make direct email marketing different from spam...
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This was last published in October 2006

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