9. 2006 product -- Sales OnDemand

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9. New product -- Sales OnDemand
Which large CRM vendor announced a product called Sales OnDemand -- comprised mainly of SFA features including lead and pipeline performance management -- at its 2006 user conference?

a) Siebel
b) Oracle
c) SAP
d) None of the above

ANSWER: C

SAP announced Sales OnDemand, its own subscription-based CRM application for large and upper midmarket customers at Sapphire 2006.

The Web-based CRM software's first release is comprised mainly of sales force automation (SFA) features including lead and pipeline performance management. Marketing and on-demand call center functionality with a service offering will be issued in quarterly releases later this year.

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This was first published in June 2006

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