9. Permission-based email that decreases spam

9. Permission-based email that decreases spam

Answer: opt-in email

Opt-in email is a Web marketing term for email that recipients have previously requested by signing up at a Web site or special ad banner. Typically, Web users are invited to sign up for promotional information about one or more categories of products or services. Those who sign up have thus "opted in"...
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This was first published in October 2006