The trouble with customer data is that while it's your greatest corporate asset, managing it effectively is often your toughest corporate challenge. With that in mind, we've created this quick five-minute quiz to help you sharpen your CDI know-how. At the end of the quiz, don't forget to check your scores to see if you're a true CDI know-it-all. Feel like bragging about your score or demanding a recount?

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  1. When applied correctly, CDI ensures that all relevant departments in a company have regular access to the most current and complete customer information.
    True or false?

  2. A central master customer database, or "customer data hub" is key to a CDI strategy.
    True or false?

  3. According to The CDI Institute, a San Francisco-based consultancy, the overall market for CDI software and integration services will reach the $10 billion mark by 2008.
    True or false?

  4. According to Gartner's first Magic Quadrant for CDI Hubs, Oracle is the industry leader.
    True or false?

  5. In August 2005, IBM became a contender in the CDI space when it announced plans to acquire Siperian.
    True or false?

  6. Siebel Systems offers a CDI product called the Universal Customer Master.
    True or false?

  7. According to research from The CDI Institute, there are two main forces driving investment in CDI -- centrally managing privacy policies and creating a competitive advantage.
    True or false?

  8. Many firms have utilized homegrown applications to integrate their customer data.
    True or False?

  9. The CDI Institute estimates that more than two-thirds of the Global 2000 are evaluating CDI applications and each expects to spend an average of more than $1.2 million on CDI in the next year.
    True or false?

  10. Gartner predicts that by 2008, IBM, Microsoft, Oracle, SAP and Siebel Systems will command more than 50% of the CDI hub software license revenue.
    True or false?

HOW DID YOU DO ON OUR QUIZ?

8-10 correct answers.Congratulations you're a true CDI know-it-all.
5-7 correct answers. You're just steps away from joining the ranks of the CDI know-it-alls.
3-4 correct answers. Not too shabby, but your CDI savvy is a little rough around the edges.
1-2 correct answers. Don't worry! Probably just a bad day.

This was first published in September 2005