SPSS Resource Center for Predictive Analytics

Content

• Hard Hat Area: Myths and Pitfalls of Data Mining

  White Paper -- The intrepid data miner runs many risks, including being buried under mountains of data or disappearing along with the "mysterious disappearing terabyte." Myths and misconceptions create their own risks and need to be debunked. This article outlines some risks, debunks some myths, and provides some protective "hard hats" for data miners.

• Building the Business Case for Predictive Analytics: Nucleus Research

  White Paper -- Predictive analytics encompasses a variety of techniques from statistics and data mining that analyze current and historical data to make predictions about future events. In this Nucleus Research report, learn how your company can achieve ROI from Predictive analytics applications.

• Mastering New Challenges in Text Analytics: Making Unstructured Data Ready for Predictive Analytics

  White Paper -- This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by SPSS Inc.'s text analytics solutions.

• The Five Keys to Organic Growth: How to Drive Profitable Relationships with Predictive Analytics

  White Paper -- This paper makes the case for using predictive analytics to drive organic growth, and gives two different methods for measuring financial return.

• Who Are My Best Customers?

  White Paper -- Who are my best customers? If you manage sales, marketing, or customer service, you want an answer to that. That's because implementing successful strategies for every customer segment is critical to increasing business profits. This paper describes just a few of the ways that you can use analytics to better understand your customers.