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CRM ROI News
November 18, 2014
Beacons can potentially enhance the in-store customer experience, but there's no one-size-fits-all blueprint that retailers and brands can follow.
November 17, 2014
JackThreads uses data to shape customer experience strategy, from which products to sell and how to inform customers to seal the deal.
June 14, 2012
Gartner predicts only half of Fortune 1000 companies will see return on investment from social CRM.
April 03, 2012
Expert Donna Fluss shares contact center KPIs that managers can use to measure contact center performance -- and when to apply them.
CRM ROI Get Started
Bring yourself up to speed with our introductory content
Customer relationship management (CRM) refers to the practices, strategies and technologies that companies use to manage, record and evaluate customer interactions in order to drive sales growth by deepening and enriching relationships with their ... Continue Reading
For many years, the return on investment (ROI) from CRM implementations was dissapointing -- at one point, analysts suggested that eight out of 10 projects failed to deliver on ROI promises. Today's reports are more optimistic, and many ... Continue Reading
A cost center is an organizational department or function that does not produce direct profit and adds to the cost of running a company but that is nevertheless crucial to the organization because it adds to profitability indirectly or fulfills some... Continue Reading
Evaluate CRM ROI Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
CRM platform buyers have a range of options. This tip outlines some considerations if you're buying or upgrading a CRM system. Continue Reading
How do you crack the contact center productivity code? Expert Donna Fluss explains why workforce management applications are more important than ever. Continue Reading
Columnist Denis Pombriant is excited about the potential of social media, mobile technology and analytics used together, but he’s hoping for some new ways to measure them. Continue Reading
Manage CRM ROI
Learn to apply best practices and optimize your operations.
If your CRM system is just a place to house bad data, the information will undercut not only business decisions but also, use of the database. Continue Reading
Companies' software selection processes often focus too much on features and functions and not enough on future enhancement and integration. Continue Reading
Companies need to stop viewing CRM systems as just a place to house transactions. Continue Reading
Problem Solve CRM ROI Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
Put the voice of customers at the center of what defines a meaningful customer experience. Don't get distracted by the capabilities of the technology. Continue Reading
Third-party support provider Rimini Street is adding support for Oracle E-Business Suite, with its first customers starting in a charter program at the beginning of next year. Continue Reading
Looking for a definition of IRR and ROI? Read advice from ROI expert Tom Pisello on how these two different metrics can be used to measure ROI for a CRM project. Continue Reading