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CRM ROI News
March 02, 2015
Mark Roberge, chief revenue officer at HubSpot, uses serious data analysis when hiring sales staff. But science doesn't crowd out instinct.
January 20, 2015
Russ Hearl built a sales team from three 'lone wolves' to a fleet of 40-plus reps. How? By taking a Henry Ford approach to sales management strategy.
January 08, 2015
In this book excerpt, thought leader and author David Giannetto discusses ways companies can cost-effectively identify and gain customers.
November 25, 2014
Industry watchers say retailers need to exploit mobile devices and community forums to end the race to the bottom of deep discounting.
CRM ROI Get Started
Bring yourself up to speed with our introductory content
The law of diminishing returns is an economic principle that states that as investment in a single goal increases, while all other variables remain constant, the return on investment will eventually decline. Continue Reading
Customer relationship management (CRM) refers to the practices, strategies and technologies that companies use to manage, record and evaluate customer interactions in order to drive sales growth by deepening and enriching relationships with their ... Continue Reading
For many years, the return on investment (ROI) from CRM implementations was dissapointing -- at one point, analysts suggested that eight out of 10 projects failed to deliver on ROI promises. Today's reports are more optimistic, and many ... Continue Reading
Evaluate CRM ROI Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
While Salesforce can be more costly than Microsoft Dynamics, ease of use and a healthy ecosystem of support can make it a persuasive choice. Continue Reading
When M&A activity strikes, IT is invariably affected. Mergers and acquisitions require IT departments to jump into the fray -- and test their mettle. Continue Reading
Technologists often question why a Microsoft roadmap makes sense when the software is costly and Redmond has been a follower, not a leader. Continue Reading
Manage CRM ROI
Learn to apply best practices and optimize your operations.
Up-front costs of a CRM system can be daunting at first, but the long-term benefits can justify the expenses -- if companies do their homework first. Continue Reading
Becoming a CIO requires technologists to take on high-profile projects and speak in business terms. A CIO outlines five rules for climbing the IT ladder. Continue Reading
If your CRM system is just a place to house bad data, the information will undercut not only business decisions but also, use of the database. Continue Reading
Problem Solve CRM ROI Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
Put the voice of customers at the center of what defines a meaningful customer experience. Don't get distracted by the capabilities of the technology. Continue Reading
How do you crack the contact center productivity code? Expert Donna Fluss explains why workforce management applications are more important than ever. Continue Reading
Third-party support provider Rimini Street is adding support for Oracle E-Business Suite, with its first customers starting in a charter program at the beginning of next year. Continue Reading