CRM ROI News
November 29, 2016
HubSpot CEO Brian Halligan recently outlined research on how the sales cycle has changed: Supply is up, demand is down and the cold call is dead.
November 18, 2016
Sales managers are constantly trying to squeeze more revenue out of sales reps, but these tactics can be counterproductive.
October 26, 2016
By combing CRM data, Abacus looks to provide finance teams with a clearer picture on costs accrued during marketing campaigns and events.
June 16, 2016
There are a number of tools that help companies collect and analyze customer data behind the scenes, but the most valuable interactions may happen out in the open on social media.
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A contact center infrastructure is a framework composed of the physical and virtual resources that a call center facility needs to operate effectively. Continue Reading
Driven by demand for ease of use and shorter buying cycles, the technology buying team is a committee created for whose members are responsible for making software and hardware buying decisions. Continue Reading
To foster brand loyalty, companies can forge emotional connections with customers by giving them unexpected discounts and perks. Continue Reading
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Salesforce CPQ enables companies to automate and streamline pricing. Here's why that may be beneficial for your organization, as well as a couple of challenges to note. Continue Reading
SAP Hybris is capitalizing on PaaS to help customers and partners build applications and better integrate their SAP portfolios. Continue Reading
Though Microsoft has been at it for a while, Salesforce may win the artificial intelligence market war with Einstein, which is well integrated with its other products and easy to use. Continue Reading
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If your contact center software needs updating, this tip will help you focus on some of the must-have technology to buy in 2017. Continue Reading
Companies that want to grow often focus on the wrong tactics in a sales management strategy. Here are four myths on selling -- busted by Armando Mann of SalesforceIQ. Continue Reading
Contact-center infrastructure purchases can be costly, but they also bring serious ROI through a boost in efficiency and customer experience. Continue Reading
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Companies still need to be convinced that content marketing strategies are must-haves in the marketing toolkit. Continue Reading
Some contact center agent training systems miss the mark. When choosing technology, managers must be in tune with the frontline's needs. Continue Reading
Six months after its launch, Salesforce Wave, or Analytics Cloud, may not be delivering on its high post-Dreamforce expectations. Continue Reading