CRM ROI

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  • How to make customer experience strategy a priority

    In this month's issue, discover how to get customer-facing groups to buy into customer experience management (CEM) and make it a priority, how employee satisfaction may or may not affect customer loyalty, and how CEM fits into a company’s overall str... 

  • cost center

    A cost center is an organizational department or function that does not produce direct profit and adds to the cost of running a company but that is nevertheless crucial to the organization because it adds to profitability indirectly or fulfills some ... 

  • CRM (customer relationship management)

    CRM (customer relationship management) is an information industry term for methodologies, software and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. 

About CRM ROI

This is the place for CRM ROI advice and tips on measuring return on investment of a CRM project. Find valuable management resources on how to develop an ROI methodology, determine how to calculate ROI for CRM and locate advice on how to plan for a good return with CRM. Also, learn the definition of ROI-related terms like internal rate of return (IRR), net present value (NPV) and payback.