Email Alerts
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Blog: Companies not getting social ROI -- yet
Many companies are not yet getting big payback from social CRM because they are spending most of their time monitoring their brand and competitor's activities. News
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How to make customer experience strategy a priority
In this month's issue, discover how to get customer-facing groups to buy into customer experience management (CEM) and make it a priority, how employee satisfaction may or may not affect customer loyalty, and how CEM fits into a company’s overall str... E-Zine
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Yahoo, Amex talk up different customer service approaches
American Express and Yahoo tackle customer service with their own twists and both claim they are spending less than they once did. News
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IBM gives nod to SugarCRM open source software for SmartCloud
SugarCRM teams up with IBM and is counting on an extended IBM partnership to bring in more mainstream business. News
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CRM metrics video series
CRM experts from across CRM's core disciplines explain what are the right -- and wrong -- metrics to use to measure a CRM initiative and how to properly set up a metrics program. News
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Duncan Jones on licensing and maintenance trends
Duncan Jones discusses software vendors' licensing flexibility, license audits and considerations in moving applications to the cloud and mobile devices. Blog
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Email marketing program outpaces Facebook at indieWire
An online news source in the independent film industry gives a lead role to email in its marketing strategy and found it delivers a clear advantage over social channels with the measurable results it provides. News
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2011 CRM software market spending, adoption on rise
TSIA’s John Ragsdale examines where companies will be putting the CRM dollars this year and what is driving these purchases. Column
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Rimini St. adds Oracle E-Business Suite to third-party support lineup
Third-party support provider Rimini Street is adding support for Oracle E-Business Suite, with its first customers starting in a charter program at the beginning of next year. News
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Measuring the ROI of social CRM no easy task
Many social CRM projects are justified by "soft" returns, and while those add benefits to the bottom line, a social CRM project can provide plenty of hard ROI figures. News