CRM ROI

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  • Manage customers like a stock portfolio

    Long-term customer value must outweigh a company's desire for fast cash, according to a noted CRM consultant. Martha Rogers kicked off the Smart CRM West conference with a prescription for getting a better return on a customer investment.  Article

  • With ROI, foresight is 20/20

    You can't get a return on your CRM investment unless you figure out a way to measure the project's success.  Article

  • Peppers keynote: Get a piece of the ROC

    You may not be familiar with the term "return on customer" (ROC), but consultant Don Peppers kicked off the Smart CRM show by saying it's a key to maximizing your business.  Article

  • DOJ opinion viewed as a blow to Oracle

    An initial recommendation by the Department of Justice hurts Oracle's chances of acquiring PeopleSoft.  Article

  • CRM ROI: Fact or fiction?

    CRM ROI expert Tom Pisello offers advice on how to measure the return on investment of CRM. He breaks down CRM ROI into measurable components and gives guidelines on the costs, benefits and risks to consider when evaluating CRM ROI.  Tip

  • Completing a CRM ROI analysis

      Ask the Expert

  • Measuring ROI: Art or science?

      Ask the Expert

  • Many happy returns (on your CRM investment)

    Businesses have long been feeling the pressure to get ROI out of their CRM investments. It now seems vendors and solution providers are finally listening.  Article

  • NetSuite lets users have it their way

    The hosted provider is out with new customization capabilities designed for both users and resellers.  Article

  • ROI flows from Waters' CRM project

    The pharmaceutical instrument manufacturer has the numbers to back up its CRM success, which it attributes largely to a common architecture for its front and back office.  Article

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