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  • An FYI on CRM ROI

    ROI -- everybody wants it; few CRM implementers are really confident that they can calculate it. Roy Schuster, vice president of CRM strategy at Westborough, Mass.-based Akibia Consulting, recently outlined some steps to establishing and meeting ROI ...  Interview

  • CRM Summit: The best laid plans lead to ROI

    Planning is key to achieving a return on your CRM investment, according to one insider speaking at Gartner's CRM Summit Spring. But getting everyone on the same page isn't always all that easy.  Article

  • Calculating ROI for business intelligence

    BI projects that require substantial resources encounter resistance, especially in this tough economy.  Tip

  • Many happy returns (on investment) for CRM

    The era of the CRM early adopter is over. So, what now? See where searchCRM Site Editor Kerry Glance thinks the space is headed in the next 12 months.  Article

  • Data warehouse ROI justification

    Keep your data warehouse ROI justifications focused on the business value that using the data warehouse is producing.  Tip

  • ROI for CRM analytics

    CRM analytics promise a better understanding of your customers, but it can cost your company plenty.  Tip

  • ROI for CRM analytics

      Ask the Expert

  • The quest for knowledge, power and ROI

    Harnessing your data into a knowledge management system can be challenging, but promises long-term rewards.  Tip

  • Gartner glum on CRM success rates and costs

    While many IT research firms have been boosters of CRM and have pointed to the industry segment as one with great potential for future growth, Gartner stands out as a naysayer.  Article

  • Finding ROI under CRM rocks

    Finding a return on investment (ROI) for a CRM project is crucial to the project's continuation. But ROI doesn't always make itself obvious.  Article

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