CRM ROI

Article - Companies looking to get more value from their existing CRM implementation without spending more should focus on user training and hidden functionality, according to Forrester.

Article - The "one throat to choke" versus "vendor lock-in" debate is getting more attention as the recession offers an opportunity for significant software deals.

Article - Savings in maintenance and hardware costs were enough to convince the Home Shopping Network to upgrade from Siebel 6.2 to 8.0, but it was not an easy project.

Article - Businesses that take the time to build a business case and carefully measure ROI have better success with their CRM projects, according to Gartner.

Article - Sprint's decision to cut loose 1,000 subscribers who made frequent calls to customer service has been met with scorn from consumers but praise from some CRM experts.

Article - CRM managers need to monitor and steer a CRM project after the implementation to ensure success, according to Gartner.

Article - Determining whether to deploy on-premise or on-demand technology can be a difficult task, but recent findings from Forrester Research offer a method and provide a mixed result.

Article - A Portland supply company found that its biggest customer was costing it money and now its sales force is focused on margins over revenue.

Article - SAP is defending itself against a research note released last week that is said to debunk the statistics used in a high profile SAP advertising campaign.

Article - Companies seeking to get the "360-degree view" of their customers and achieve some ROI out of their CRM investment may have to spend a little more on customer data integration.