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  • A CRM business case can ensure success post-implementation

    Businesses that take the time to build a business case and carefully measure ROI have better success with their CRM projects, according to Gartner.  Article | 05 Oct 2007

  • Was Sprint's decision a good CRM move?

    Sprint's decision to cut loose 1,000 subscribers who made frequent calls to customer service has been met with scorn from consumers but praise from some CRM experts.  Article | 12 Jul 2007

  • CRM success relies on managing a project post-implementation

    CRM managers need to monitor and steer a CRM project after the implementation to ensure success, according to Gartner.  Article | 03 Jan 2007

  • The ROI of SaaS vs. on-premise CRM

    Determining whether to deploy on-premise or on-demand technology can be a difficult task, but recent findings from Forrester Research offer a method and provide a mixed result.  Article | 26 Sep 2006

  • SAP lashes out at research firm on ad claim study

    SAP is defending itself against a research note released last week that is said to debunk the statistics used in a high profile SAP advertising campaign.  Article | 15 Mar 2006

  • Customer segmentation, profitability reap ROI for United Pipe

    A Portland supply company found that its biggest customer was costing it money and now its sales force is focused on margins over revenue.  Article | 15 Mar 2006

  • CRM's ROI answer

    Companies seeking to get the "360-degree view" of their customers and achieve some ROI out of their CRM investment may have to spend a little more on customer data integration.  Article | 23 Mar 2005

  • Big River rolls its CRM across the company

    The regional telco has extended SalesLogix across its operation support system to unify customer views.  Article | 12 Jan 2005

  • CRM ROI 101

    A carefully laid out ROI methodology can help you avoid the notorious CRM failures that so many companies have suffered. Here's some advice on setting your ROI game plan.  Article | 25 Jun 2004

  • Manage customers like a stock portfolio

    Long-term customer value must outweigh a company's desire for fast cash, according to a noted CRM consultant. Martha Rogers kicked off the Smart CRM West conference with a prescription for getting a better return on a customer investment.  Article | 17 Jun 2004

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