CRM / Call Center Topics:
CRM ROI
This is the place for CRM ROI advice and tips on measuring return on investment of a CRM project. Find valuable management resources on how to develop an ROI methodology, determine how to calculate ROI for CRM and locate advice on how to plan for a good return with CRM. Also, learn the definition of ROI-related terms like internal rate of return (IRR), net present value (NPV) and payback.
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CRM ROI quiz.
Quiz - For many years, the return on investment (ROI) from CRM implementations was dissapointing -- at one point, analysts suggested that eight out of 10 projects failed to deliver on ROI promises. Today's reports are more optimistic, and many organizations...
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Creating a CRM vision: Tips to optimize CRM performance
Chapter Download - This chapter on performance-driven CRM gives tips on measuring the ROI of CRM and establishing a CRM vision to ensure success after a CRM software implementation.
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CRM failures: A review of problems and horror stories
Chapter Download - In this chapter download from "CRM Unplugged," you'll find case studies of CRM failures and find out what businesses did wrong in their implementations.
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Ask the Expert: Evaluating ROI for VoIP
Advice
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The CRM Handbook: Ch. 7, Planning Your CRM Program
Chapter Download - In this chapter, expert Jill Dyche offers essential tips to planning and executing a successful CRM initiative.
CRM Solutions manage sales and marketing campaigns easily with integrated customer relationship management.
CRM Solution Resource offering essential research by professionals to help you choose the right solution.