CRM analytics and business intelligence

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  • passenger name record (PNR)

    A passenger name record (PNR) is a collection of data pertaining to an individual air traveler or a group of individuals travelling together. Airlines use PNRs for management of customer data, security and customer valuation and may share that data ... Continue Reading

  • sales forecast

    A sales forecast is a projection of achievable revenue. The terms sales forecast and sales budgets are sometimes used as synonyms, but budgets are projected before the fiscal year begins and forecasts take place once the fiscal year is underway. Continue Reading

  • How customer service analytics enhances the customer experience

    Customer service is arguably as important as sales in the enterprise when it comes to maintaining and expanding the business; here's how analytics can help. Continue Reading

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