CRM analytics and business intelligence News
July 01, 2015
While malls are dying, lifestyle centers could signal the next chapter for retail -- aided by mobile technologies.
June 15, 2015
Sales intelligence is making brainiacs out of sales reps. As companies look for ways to capture the attention of customers new and old, many are turning to analytics tools and data to help seal the deal.
Some use data to shape sales ...
June 08, 2015
A handful of companies are giving reps analytics tools to chase down promising leads, diagnose sales performance and forecast business opportunities.
May 28, 2015
Salesforce is getting more involved in big data analytics, with new partnerships that open up its cloud-based Wave analytics technology to Hadoop and other big data systems.
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All organizations use business metrics in order to monitor, track and quantify the state of their internal and external processes. Continue Reading
As companies use a CRM system in the wild, they need to be able to make tweaks, and those changes need to be well-documented. Continue Reading
Customer segmentation enables companies to accurately target tailored marketing messages to customers who are most likely to buy their products. Continue Reading
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Mobile location-based services enable companies to enlist data for greater insight about their customers. But success in LBS isn't guaranteed. Continue Reading
For companies to use data analytics effectively, they need to enlist human curiosity to ask the right questions of the data. Continue Reading
Six months after its launch, Salesforce Wave, or Analytics Cloud, may not be delivering on its high post-Dreamforce expectations. Continue Reading
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Its web services feature and and flexibility are valuable to us, but setup was complex with many options.Powered by IT Central Station
Valuable Features: Flexibility Web services • Improvements to My Organization: It's not shown any improvements yet. • Room for...Continue Reading
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Valuable Features: We found, most valuable, the ability to view all the information about all of our Items (previously in 8 different systems) in...Continue Reading
It was easy to deploy and configure in the cloud and to integrate with other Microsoft tools, but we've yet to see whether it will scale for millions of records.Powered by IT Central Station
Valuable Features: Its data quality, as well as integration with other Microsoft tools. • Deployment Issues: No issues encountered. •...Continue Reading
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When customers come into a store with offers from location-based service apps, like mobile wallets, it indicates a new level of buying intention greater than just window shopping. Continue Reading
Companies' content marketing strategies fall flat when they lack insight about what kind of content resonates with their audiences. Continue Reading
Increasingly, companies have turned to video for customer service, product demos and branding. But they need to measure success with video metrics. Continue Reading
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Kelly Roofing turned to Microsoft Dynamics to increase communications among salespeople and the back office -- and improve customer service. Continue Reading
Sales teams have a basic but ever-challenging task: Sell stuff and make money for the company. But they can't do that without proper insight into the business. Continue Reading
Generic messages to customers and prospects are losing their effectiveness. Today, tailoring interactions to individuals is crucial to make the sale. Continue Reading