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CRM analytics and business intelligence News
June 07, 2017
Companies selling to 27 European Union nations must monitor how the GDPR will affect marketing, as the EU creates new guidelines for CRM use of customer data.
April 14, 2017
By partnering, two tech giants are able to fill the gaps they have in their customer experience platform.
March 30, 2017
SAP Labs director Seema Thomas discusses how big data infuses mature technologies -- such as AI, CRM and IoT -- with cutting-edge insights to drive better sales
January 24, 2017
Automation and notification processes are increasingly being left to chatbots, providing employees with clearer project updates and leading to less monotony.
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While the technology of customer data mining continuously improves, organizations still need the human factor of customizing system outputs to drive business goals. Continue Reading
A passenger name record (PNR) is a collection of data pertaining to an individual air traveler or a group of individuals travelling together. Airlines use PNRs for management of customer data, security and customer valuation and may share that data ... Continue Reading
A sales forecast is a projection of achievable revenue. The terms sales forecast and sales budgets are sometimes used as synonyms, but budgets are projected before the fiscal year begins and forecasts take place once the fiscal year is underway. Continue Reading
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OpenText unveiled Magellan, its AI platform, at its annual user conference, hoping to compete with IBM's Watson. Can it? The Pipeline podcast looks into it. Continue Reading
AI, analytics and machine learning -- once separate technologies -- are now integrating into powerful new combinations for customer retention and service. Continue Reading
With all the choices of CRM for SMBs in today's market, picking the right one for your organization can be overwhelming. Here are some tips to help choose the one for you. Continue Reading
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Organizations can benefit greatly from applying predictive analytics to contact center data. Here's a look at four areas ripe for upgrades in those workflows. Continue Reading
Innovation driven by data analytics is important, not only to companies, but also to dogs waiting to be adopted in shelters. SAS best practices consultant Jill Dyché explains why. Continue Reading
Marketing is second only to sales in terms of analytics application -- and it's where the odds of business success can most effectively be changed for the better. Continue Reading
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Azumi Mobile, a smartphone manufacturer, takes advantage of software from DeviceBits to merge AI, machine learning and predictive analytics to overhaul its customer experience journey. Continue Reading
Is Microsoft Dynamics 365's role in the enterprise marketplace actually beneficial for users? Expert Brent Leary discusses Microsoft's upcoming product. Continue Reading
Here's a step-by-step guide on how to connect Power BI with SharePoint team sites without uploading files, allowing you to export and analyze data much more seamlessly. Continue Reading