CRM analytics and business intelligence

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  • Customer analytics techniques boost sales and service strategies

    While the technology of customer data mining continuously improves, organizations still need the human factor of customizing system outputs to drive business goals. Continue Reading

  • passenger name record (PNR)

    A passenger name record (PNR) is a collection of data pertaining to an individual air traveler or a group of individuals travelling together. Airlines use PNRs for management of customer data, security and customer valuation and may share that data ... Continue Reading

  • sales forecast

    A sales forecast is a projection of achievable revenue. The terms sales forecast and sales budgets are sometimes used as synonyms, but budgets are projected before the fiscal year begins and forecasts take place once the fiscal year is underway. Continue Reading

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