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CRM analytics and business intelligence News
May 28, 2014
IoT enables companies to gather data in real time, but IoT is still slow to mature given the absence of a common architecture, say experts.
May 27, 2014
Companies need to take a data-driven approach to marketing, sales and product development to stay ahead of the customer empowerment curve.
March 31, 2014
Analyzing feedback on customer experiences can help companies ensure they treat customers like royalty, said participants in a panel discussion.
November 21, 2013
The CFO of a social media startup talks about his excitement regarding marketing analytics and cloud marketing after a keynote at Dreamforce 13.
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Wearable computing can gather data that gets crunched in real time with a device as small as a USB stick. But wearables are mostly single-purpose. Continue Reading
Net Promoter Score (NPS) is a metric for assessing customer loyalty. The company just has to ask their customers one simple question: “How likely is it that you would recommend us to a friend or colleague?” Continue Reading
In a podcast, consultant David Loshin explores the potential benefits and challenges of mixing self-service BI tools and customer relationship management processes. Continue Reading
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When viewed in isolation, customer service metrics like first-call resolution are misleading. Customer service effectiveness matters most. Continue Reading
An emotions analytics vendor says it can diagnose human emotions and identify a speaker's complex emotional state in settings like call centers. Continue Reading
The field of content analytics is blossoming, enabling companies to retrieve data faster and gain actionable insights. But there's still work to do. Continue Reading
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Native mobile applications can boost speed and accuracy for data capture methods in fields like healthcare, says an application developer. Continue Reading
Social media monitoring tools unlock powerful data about customers and products. But market fragmentation requires buyers to try before they buy. Continue Reading
Companies are learning that improving the customer experience makes customer analytics a must-have. Continue Reading
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Most data professionals say that clean data is important for effective data analysis. So, why do data scientists want to work with dirty data? Continue Reading
When companies abuse customer data, they abuse the customer relationship. Manage customer data as carefully as you would your own corporate data. Continue Reading
These six must-haves in CRM data analytics applications get you closer to customers through behavioral insight. Continue Reading