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  • Seeking treasure from social media tracking? Follow the customer

    Social media analytics tools can help companies dig into layers of online customer data in search of business gold. But a human touch is needed, too.  Feature

  • CRM analytics reveals more about customers -- maybe too much

    Despite privacy and security issues, CRM platforms for analytics allow organizations to use customer data efficiently and make smarter decisions.  Feature

  • Data management platform adds analytics for digital marketers

    Data management platform Crowd Control puts more analytics power into the hands of digital marketers and media buyers.  News

  • causation

    Causation, or causality, is the capacity of one variable to influence another. The first variable may bring the second into existence or may cause the incidence of the second variable to fluctuate.  Definition

  • correlation

    Correlation is a statistical measure that indicates the extent to which two or more variables fluctuate together. A positive correlation indicates the extent to which those variables increase or decrease in parallel; a negative correlation indicates ...  Definition

  • data-driven decision management (DDDM)

    Data-driven decision management (DDDM) is an approach to business governance that focuses on gathering data and analyzing it to guide corporate decisions and policies. The data-driven approach is gaining popularity within the enterprise as the amount...  Definition

  • data-driven disaster

    A data-driven disaster is a serious problem caused by one or more ineffective data analysis processes.  Definition

  • The new contact center metrics: Putting them to work

    There is added pressure for contact center agents today, with customers armed to the teeth with devices to connect with businesses- from tweets to texts to telephone calls. But with proper contact center metrics to gauge agent performance and instruc...  E-Handbook

  • General Architecture for Text Engineering (GATE)

    General Architecture for Text Engineering (GATE) is a development environment for writing software that can process human-language text. In particular, GATE is used for computational language processing and text mining.  Definition

  • skewness

    Skewness is asymmetry in a statistical distribution, in which the curve appears distorted or skewed either to the left or to the right. Skewness can be quantified to define the extent to which a distribution differs from a normal distribution.  Definition

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