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Do marketers need to be math geeks?
Technology may be getting easier to use, but some staffs don't have the expertise to execute on analytics. Peppers & Rogers takes a look at skills needed decipher customer data. Article
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Determining frequency of customer contact
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SPSS offers predictive analysis capabilities
Business intelligence software maker SPSS is merging its online analytics and data modeling apps to deliver predictive analysis and customer-profiling functionality to users. Article
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Web analytics bites into a 'cross-channel cookie'
Web analytics software has come a long way from simple traffic-counting tools. Applications are beginning to help businesses service customers across multiple channels. Article
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Actuate strengthens BI tool
Actuate Corp. is pushing hard to segue from the financial reporting software industry into the high-end market for business process management tools. The company's latest effort is Actuate 7, which officially rolled out on Monday. Article
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Analyst, SAS weigh in on Siebel's claim to analytics crown
Siebel may call itself the CRM analytics leader, and some customers may praise the company for improving its product, but not everyone is willing to crown Siebel champ. Article
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Siebel makes claim to CRM analytics supremacy
Officials at Siebel are touting the company's rise in the CRM analytics arena, and they say they've got the numbers to prove it. Article
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Forrester: Old guard rules the BI roost
In a new report, Forrester Research sizes up the BI vendors with an analysis of Cognos, Microstrategy, Crystal Decisions, as well as offerings from some of the large technology vendors' like Oracle and Microsoft. Article
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Analytic applications: Challenges and value
Analytic applications offer built-in business intelligence. Tip
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Warning: Your BI architecture may not be secure enough
While the growth of business intelligence (BI) software is allowing organizations to turn huge amounts of data into valuable strategic information, there is a risk involved. According to a recent report from Stamford, Conn.-based researcher Gartner I... Interview