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scatter plot
A scatter plot is a set of points plotted on a horizontal and vertical axes. Scatter plots are useful data visualization tools for illustrating a trend. Definition
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explicit data
Explicit data is data that is provided intentionally and taken at face value rather than analyzed or interpreted for further meaning. Examples of explicit data include information provided in surveys and membership applications. Definition
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implicit data
Implicit data is information that is not provided intentionally but gathered from available data streams. Implicit data contrasts with explicit data, which is data that is provided intentionally, for example through surveys and membership registratio... Definition
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New business trending topic: Monitoring social media, analyzing data
Companies seeking customer insights are rushing to deploy social media monitoring and analytics tools. But first, make sure you know what to expect. From the Editors
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For unwary users, social media data analysis can be an unfriendly task
Organizations must take into account various obstacles when implementing social media analytics plans to ensure that they provide business value. Feature
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Using social media monitoring tools starts with business connections
Companies implementing social media analytics programs need to keep the big picture in mind and tie the efforts directly to their business strategies. Feature
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Social media analytics software pulls useful info out of online muddle
Companies can use social media analytics tools to distill business insights from the abundance of data on social networks. That's the goal, at least. Feature
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Plutchik's wheel of emotions
Plutchik's wheel of emotions is a model of human emotions that uses overlaying colors to portray combinations of affect. Definition
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Social media analytics tools offer customer insights, but care needed
While analyzing social media data can yield valuable information, consultants caution that the process is still a complex and inexact science. Analysis & Advice
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ROI, budgets prevent companies' embrace of social media analytics
There might be a lot of buzz around social media analytics, but businesses have yet to invest or implement, according to a new TDWI survey. Feature