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Understanding customer expectations
What's the best way to make potential customers into actual customers? How can you learn about customer expectations, especially in a shaky economy? In this installment of Creating Customer Value podcast, expert Martha Rogers gives advice on h... Podcast
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Using a customer segmentation strategy for better customer retention
Find out the best way to use a customer segmentation strategy to design a retention model that allows you to hold onto current customers and provide good customer service. Answer
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BT taps open source BI, homegrown DW for customer data
Telecommunications giant British Telecom built its own data warehouse from the ground up, then added open source software from JasperSoft to unlock customer data. News
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Tips for using analytical tools to take action on customer data
When used effectively, customer data can provide decision-making support, increase profits and provide a competitive advantage. Find out how to use analytics tools to leverage customer information. Tip
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predictive analytics
Predictive analytics is the branch of data mining concerned with the prediction of future probabilities and trends. Definition
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Analyzing and influencing customer behavior to create customer value
Get tips for analyzing and influencing customer behavior in order to improve the customer experience. Ask the Expert
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Gartner: Evaluating Web analytics faces new challenges
Mobile phones and browsers with "privacy mode" are creating challenges for buyers evaluating Web analytics technology. Gartner offered some advice and best practices at its CRM summit. Article
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Best customer retention strategies
Explore information for developing a customer retention strategy, find tips for implementation of a customer retention program and learn how to calculate retention rate in this guide. Resource Center
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Text analytics the key to customer service for hospitality firm
Gaylord Entertainment is using on-demand text analytics to filter customer feedback and improve its business processes and customer service. Article
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CRM analytics
CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. Definition