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Corporate-wide customer analytics strategy doesn’t start with data, tools
Analytics technology buyers often focus on their in-house data and tools, but that’s really not where companies should begin, according to Gartner. News | 11 Apr 2011
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Gartner: Social, mobile and analytics to push CRM through 2015
Rapid changes in mobile and social computing and the data explosion are challenges for customer relationships. Gartner predicts how they will affect the market through 2015. News | 31 Mar 2011
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When will CRM join the analytics revolution?
Companies have launched successful analytics programs in areas like fraud detection and drug development, but when will analytics become pervasive in CRM systems? The time is coming, says Denis Pombriant. Column | 03 Feb 2011
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Top 10 business intelligence, analytics and CPM stories of 2010
Find out what the top business intelligence (BI), corporate performance management (CPM) and business analytics stories were for 2010 – including SaaS BI, Excel for BI and predictive analytics. News | 29 Dec 2010
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Deploying data analytics tools requires focus on more than technology
Deployments of data analytics tools often hinge on people and process issues as much as technical ones. Get tips on how to be successful on business analytics software projects. News | 08 Oct 2010
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Forrester: Decentralized approach to customer data analytics the norm
Most companies decentralize customer data analytics teams, but a centralized approach better ensures that analytics expertise is shared company-wide, according to Forrester Research. News | 01 Sep 2010
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Newly combined SAP and Sybase could mean big trouble for Oracle
SAP and Sybase are making a big play for Oracle database and business applications customers, according to industry experts. News | 20 Aug 2010
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Voices of CRM: Jill Dyché on making the case for CRM analytics
In this podcast, Jill Dyché offers the dos and don'ts of making the business case for CRM analytics. Podcast | 26 Jul 2010
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Vendors push social media analytics, but some question the technology's readiness
Social media analytics promises to help companies glean insights from blog posts and Tweets, but the underlying technology is a work in progress. News | 15 Jul 2010
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Gartner: The six elements of cloud analytics and SaaS BI
The term ‘cloud analytics’ means different things to different people. To gain any advantage from it, organizations must first agree on a definition, according to Gartner. News | 22 Jun 2010