Email Alerts
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Seeking treasure from social media tracking? Follow the customer
Social media analytics tools can help companies dig into layers of online customer data in search of business gold. But a human touch is needed, too. Feature
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CRM analytics reveals more about customers -- maybe too much
Despite privacy and security issues, CRM platforms for analytics allow organizations to use customer data efficiently and make smarter decisions. Feature
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New business trending topic: Monitoring social media, analyzing data
Companies seeking customer insights are rushing to deploy social media monitoring and analytics tools. But first, make sure you know what to expect. From the Editors
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For unwary users, social media data analysis can be an unfriendly task
Organizations must take into account various obstacles when implementing social media analytics plans to ensure that they provide business value. Feature
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Using social media monitoring tools starts with business connections
Companies implementing social media analytics programs need to keep the big picture in mind and tie the efforts directly to their business strategies. Feature
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Social media analytics software pulls useful info out of online muddle
Companies can use social media analytics tools to distill business insights from the abundance of data on social networks. That's the goal, at least. Feature
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Social media analytics tools offer customer insights, but care needed
While analyzing social media data can yield valuable information, consultants caution that the process is still a complex and inexact science. Analysis & Advice
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ROI, budgets prevent companies' embrace of social media analytics
There might be a lot of buzz around social media analytics, but businesses have yet to invest or implement, according to a new TDWI survey. Feature
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Desktop analytics: A game changer for contact centers, back offices
Expert Donna Fluss says companies should consider a new type of analytics -- desktop analytics -- to accurately provide feedback on the contact center and the back office. Column
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