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CRM and marketing News
May 18, 2017
There are about 5,000 vendors in the marketing technology space, but you may only need about three for a complete martech stack. Here's how to choose the right ones.
April 25, 2017
The changing technology landscape has reshaped the role of CMO to be not only a demand generator but also a revenue driver.
April 14, 2017
By partnering, two tech giants are able to fill the gaps they have in their customer experience platform.
March 20, 2017
Neura CMO Kris Bondi answers questions about the evolving role of a CMO and the modern challenges of the position.
CRM and marketing Get Started
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Churn rate is a measure of the number of customers or employees who leave a company during a given period. It can also refer to the amount of revenue lost as a result of the departures. Continue Reading
Learn the top benefits of speech analytics technology for contact centers, and how speech analytics tools can lead to a better customer experience. Continue Reading
A passenger name record (PNR) is a collection of data pertaining to an individual air traveler or a group of individuals travelling together. Airlines use PNRs for management of customer data, security and customer valuation and may share that data ... Continue Reading
Evaluate CRM and marketing Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
The right CRM platform can give your organization a big boost; not just in sales and marketing, but in every area of your customer engagement strategy. Continue Reading
By implementing customer relationship management tools, organizations have the potential to make significant improvements in marketing efficiency, sales and customer service. Continue Reading
Before choosing AI technology to transform its digital marketing efforts, Cosabella reshaped its organizational structure and brand message to get the most out of its new software. Continue Reading
Manage CRM and marketing
Learn to apply best practices and optimize your operations.
Channel partners say they will use social media platforms and traditional marketing methods, such as trade shows and speaking engagements, as they roll out strategies in 2017. Continue Reading
Marketing is second only to sales in terms of analytics application -- and it's where the odds of business success can most effectively be changed for the better. Continue Reading
For marketers, an accelerated pace of change is as inevitable as death and taxes. Get ahead of modern marketing strategies by choosing an experimental approach. Continue Reading
Problem Solve CRM and marketing Issues
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Everything from your applicant tracking system to how the company welcomes and trains new hires has an effect on job seekers and employees. Here's why it all matters. Continue Reading
Learn how to improve the customer experience with these 15 customer experience initiatives any company can implement. Continue Reading
Companies still need to be convinced that content marketing strategies are must-haves in the marketing toolkit. Continue Reading