CRM and marketing News
November 29, 2016
HubSpot CEO Brian Halligan recently outlined research on how the sales cycle has changed: Supply is up, demand is down and the cold call is dead.
November 01, 2016
Dunkin' Brands has long built a name through traditional advertising. But it wanted to personalize marketing with one-to-one marketing methods.
October 26, 2016
By combing CRM data, Abacus looks to provide finance teams with a clearer picture on costs accrued during marketing campaigns and events.
September 19, 2016
Constant Contact's direct email marketing users needed a simple way to load customer lists, product info and social media content. API integration ties it all together.
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A contact center infrastructure is a framework composed of the physical and virtual resources that a call center facility needs to operate effectively. Continue Reading
Direct marketing is a type of advertising campaign that seeks to elicit an action (such as an order, a visit to a store or website or a request for further information) from a selected group of consumers in response to communication from a marketer. Continue Reading
Learn how to improve the customer experience with these 15 customer experience initiatives any company can implement. Continue Reading
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Once you've decided that a WCM platform is right for your business, it's time to decide which to choose. Expert Geoffrey Bock discusses the leaders in today's crowded marketplace. Continue Reading
The Sitecore Experience Platform is web content management software that provides organizations with a variety of tools for creating and managing digital content and experiences. Continue Reading
Episerver Digital Experience Cloud offers users a responsive design-based web content management platform with tools for creating and managing digital content. Continue Reading
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If your contact center software needs updating, this tip will help you focus on some of the must-have technology to buy in 2017. Continue Reading
As the demand for a more personalized customer experience grows, companies are scrambling to adapt. Follow these four tips to succeed with customer engagement. Continue Reading
Location data is used to not only provide navigation, but also to enhance customer engagement and improve marketing. But the path to success with location technologies can have bumps. Continue Reading
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Companies still need to be convinced that content marketing strategies are must-haves in the marketing toolkit. Continue Reading
Many modern consumers and workers are always tuned-in to the digital world. They have laptops, tablets and smartphones that chirp and beep away with incoming messages. Those devices are also sending out information -- tweets and texts, yes -- but ... Continue Reading
Retailers are coming to understand that mobile devices are increasingly part of the in-store customer experience. But using them correctly is a delicate balancing act. Continue Reading