CRM and marketing

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  • predictive personalization

    Predictive personalization is the effort and ability to predict the actions of users, based on their previous behaviors online. Continue Reading

  • viral content

    Viral content is material, such as an article, an image or a video that spreads rapidly online through website links and social sharing. Continue Reading

  • reinforcement theory

    Reinforcement theory is a psychological principle maintaining that behaviors are shaped by their consequences and that, accordingly, individual behaviors can be changed through rewards and punishments. Continue Reading

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