CRM and marketing

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  • customer engagement

    Customer engagement is the means by which a company creates a relationship with its customer base to foster brand loyalty and awareness Continue Reading

  • weak tie theory

    Weak tie theory is the proposition that acquaintances are likely to be more influential than close friends, particularly in social networks. Continue Reading

  • click and collect

    Click and collect is a hybrid e-commerce model in which people purchase or select items online and pick them up in-store or at a centralized collection point. Continue Reading

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