New & Notable
CRM and marketing News
March 24, 2011
Denis Pombriant explains why he expects lead management to become a major part of companies’ CRM plans in the next four years.
June 23, 2009
Cloud computing has more to offer the front office than the back office, Denis Pombriant suggests. Read his thoughts on the SaaS market and the benefits of cloud computing and SaaS CRM for the front office.
May 14, 2009
A new beverage dispenser designed to revolutionize Coke's distribution system demanded a new way for the soda giant to service customers.
May 07, 2009
The new generation of smartphones has brought a new wave of functionality to mobile CRM software and has some companies looking to ditch their laptop deployments entirely.
Evaluate CRM and marketing Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Learn what companies can do to reduce the risk of customer defection and keep customer defection rates low when making major changes to a product. Continue Reading
Expert Martha Rogers explains the best way a company can help its employees effectively sell its products and services. Continue Reading
With its Platform Edition, users can deploy on-demand applications from the company's AppExchange without buying an underlying CRM license. Continue Reading
Manage CRM and marketing
Learn to apply best practices and optimize your operations.
Get tips for managing customer conversations in the call center and find out how call center agents can deal with chatty or emotional customers. Continue Reading
Learn some tips for implementing online self-service technology effectively and making the most of customer self-service data in this expert tip. Continue Reading
Learn to use Microsoft CRM to convert leads, including two ways to covert a lead to a contact and how to map CRM data from lead fields to a contact form. Continue Reading
Problem Solve CRM and marketing Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
Learn about the role of the performance measurement analyst and their responsibilities, including establishing the right metrics to measure the customer experience, in this expert tip. Continue Reading
Learn the pros and cons of using click- to-call vs. click-to-chat software and find out which is best for reducing costs and improving the customer experience. Continue Reading
Get a SAP ERP integration tip in this expert Q&A. Find out if SAP CRM and ERP integration is possible when there are two SAP CRM implementations involved and learn what to watch out for when planning an integration project. Continue Reading