CRM and marketing News
September 19, 2016
Constant Contact's direct email marketing users needed a simple way to load customer lists, product info and social media content. API integration ties it all together.
July 18, 2016
Salesforce Marketing Cloud is helping companies inch closer to customers, particularly with tactics like marketing personalization.
June 27, 2016
Microsoft's LinkedIn purchase may open up APIs and enable new competitors to take advantage of the treasure trove of social CRM data in LinkedIn.
June 21, 2016
Starbucks succeeds with price changes thanks to a knowledgeable consumer engagement strategy, while Wal-Mart has struggled given a lack of customer understanding.
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Predictive personalization is the effort and ability to predict the actions of users, based on their previous behaviors online. Continue Reading
Viral content is material, such as an article, an image or a video that spreads rapidly online through website links and social sharing. Continue Reading
Reinforcement theory is a psychological principle maintaining that behaviors are shaped by their consequences and that, accordingly, individual behaviors can be changed through rewards and punishments. Continue Reading
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Artificial intelligence has taken root in business apps -- but while it has already affected customer expectations and app development, the AI revolution has only just begun. Continue Reading
Choosing a WCM platform for your business can be a challenging task. We detail the important capabilities and features you should look for to maximize your return on investment. Continue Reading
The more complex a marketing project is, the more likely it is that you will need to work closely with other areas like sales, IT and finance. Here's how to do so successfully. Continue Reading
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Once upon a time, marketing and sales departments considered customer data analytics capabilities a nice-to-have but not very well understood shiny new toy. That's all changed. Today's highly competitive marketplace demands that successful companies... Continue Reading
Account-based marketing has been successful in boosting sales and helping marketers personalize messaging, but it requires alignment between departments that is often lacking. Continue Reading
Companies today know they may relinquish their competitive edge without a customer data analytics strategy. Continue Reading
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Companies still need to be convinced that content marketing strategies are must-haves in the marketing toolkit. Continue Reading
Many modern consumers and workers are always tuned-in to the digital world. They have laptops, tablets and smartphones that chirp and beep away with incoming messages. Those devices are also sending out information -- tweets and texts, yes -- but ... Continue Reading
Retailers are coming to understand that mobile devices are increasingly part of the in-store customer experience. But using them correctly is a delicate balancing act. Continue Reading