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  • Employee advocacy brings customer nurturing to everyone's doorstep

    Employee advocacy is still immature, but it lets every company employee nurture customers and promote the brand. It brings CRM to everyone's door.

  • Making customer connections with interactive digital marketing

    MetroClick's co-founder Jesse Cooper discusses interactive digital marketing and its impact on customer engagement.

  • bait and switch

    Bait and switch is a fraudulent practice in which a seller advertises a special deal but makes only a very small number of the items available for purchase. When a customer tries, unsuccessfully, to buy the item that was advertised, the seller tries to convince them to buy an alternative product.

  • fourth wall

    The fourth wall is a conceptual barrier between those presenting some kind of a communication and those receiving it. The term originated in the theater, where it refers to the imaginary wall at the front of the stage that separates the audience from the performers and the environment created for the play.

  • disinformation

    Disinformation is a type of untrue communication that is purposefully spread and represented as truth to elicit some response that serves the perpetrator's purpose. The term contrasts with misinformation, which is also false but presented as truth because the communicator does not have the facts straight.

  • sock puppet marketing

    Sock puppet marketing is the use of a false identity to artificially stimulate demand for a product, brand or service. The false identity is known as a sock puppet.

  • sock puppet

    A sock puppet, in the context of online communications, is a fake identity created to promote someone or something through blogs, wikis, forums or social networking sites such as Facebook or Twitter. Sock puppets are often created to improve the status of some company or other entity or to promote a particular viewpoint that is expected to be helpful to that entity.

  • Internet shill

    An Internet shill is someone who promotes something or someone online for pay without divulging that they are associated with the entity they shill for. A shill might create a Facebook or Twitter account, set up a blog or simply comment through these and other channels, such as discussion forums.  

  • crisis management

    Crisis management is the application of strategies designed to help an organization deal with a sudden and significant negative event. A crisis can occur as a result of an unpredictable event or as an unforeseeable consequence of some event that had been considered a potential risk.

  • gaming the system

    Gaming the system is manipulation or exploitation of the rules designed to govern a given system in an attempt to gain an advantage over other users. For example, black hat SEO methods such as keyword stuffing and spamdexing are an attempt to game the search engine’s system for ranking websites. Similarly, patent trolls purchase volumes of patents with the intent of gaming the system designed to protect legitimate patent holders.

  • VIEW MORE ON : Customer loyalty
  • location-based marketing (LBM)

    Location-based marketing (LMS) is a direct marketing strategy that uses a mobile device's location to alert the device's owner about an offering from a near-by business. 

  • bait and switch

    Bait and switch is a fraudulent practice in which a seller advertises a special deal but makes only a very small number of the items available for purchase. When a customer tries, unsuccessfully, to buy the item that was advertised, the seller tries to convince them to buy an alternative product.

  • fourth wall

    The fourth wall is a conceptual barrier between those presenting some kind of a communication and those receiving it. The term originated in the theater, where it refers to the imaginary wall at the front of the stage that separates the audience from the performers and the environment created for the play.

  • disinformation

    Disinformation is a type of untrue communication that is purposefully spread and represented as truth to elicit some response that serves the perpetrator's purpose. The term contrasts with misinformation, which is also false but presented as truth because the communicator does not have the facts straight.

  • sock puppet marketing

    Sock puppet marketing is the use of a false identity to artificially stimulate demand for a product, brand or service. The false identity is known as a sock puppet.

  • sock puppet

    A sock puppet, in the context of online communications, is a fake identity created to promote someone or something through blogs, wikis, forums or social networking sites such as Facebook or Twitter. Sock puppets are often created to improve the status of some company or other entity or to promote a particular viewpoint that is expected to be helpful to that entity.

  • Internet shill

    An Internet shill is someone who promotes something or someone online for pay without divulging that they are associated with the entity they shill for. A shill might create a Facebook or Twitter account, set up a blog or simply comment through these and other channels, such as discussion forums.  

  • gaming the system

    Gaming the system is manipulation or exploitation of the rules designed to govern a given system in an attempt to gain an advantage over other users. For example, black hat SEO methods such as keyword stuffing and spamdexing are an attempt to game the search engine’s system for ranking websites. Similarly, patent trolls purchase volumes of patents with the intent of gaming the system designed to protect legitimate patent holders.

  • white hat SEO

    White hat SEO is the body of approved search engine optimization tactics designed to increase a website's position on a search engine results page (SERP). Search engine results that appear as a result of approved methods, rather than payment or trickery, are referred to as organic search results.

  • black hat SEO

    Black hat SEO is a type of unscrupulous search engine optimization tactic used to raise a website's search engine results page (SERP) ranking illegitimately or lower the ranking of a competitor's site. Various black hat SEO methods exist, including spamdexing and the hacking of competitors' sites.

  • VIEW MORE ON : Internet marketing
  • Marketing automation software buying considerations

    Marketing automation tools have progressed, but the field is still developing. Here are buying considerations for marketing automation software.

  • Lead-scoring models to generate better sales information

    Lead-scoring models help sales comb through data to generate better, more qualified and more mature leads.

  • Employee advocacy brings customer nurturing to everyone's doorstep

    Employee advocacy is still immature, but it lets every company employee nurture customers and promote the brand. It brings CRM to everyone's door.

  • Social CRM tools ready for prime time

    Social CRM tools have hit the mainstream. Companies that don't monitor what customers and competition are saying about them could get left behind.

  • Using lead-scoring models to prioritize sales opportunities

    Companies waste time on leads that will never culminate in sales. Lead-scoring models can help teams prioritize which leads to nurture.

  • product lifecycle (in marketing)

    The product lifecycle, in a marketing context, is all the stages of a product's life span that are related to its promotion and sales. The marketing lifecycle is traditionally broken down into four stages: introduction, growth, maturity and decline.

  • How Salesforce lead generation deepens customer relationships

    Social media and analytics have changed customer expectations for deeper relationships with vendors. Salesforce lead generation is up to the task.

  • crisis management

    Crisis management is the application of strategies designed to help an organization deal with a sudden and significant negative event. A crisis can occur as a result of an unpredictable event or as an unforeseeable consequence of some event that had been considered a potential risk.

  • white hat SEO

    White hat SEO is the body of approved search engine optimization tactics designed to increase a website's position on a search engine results page (SERP). Search engine results that appear as a result of approved methods, rather than payment or trickery, are referred to as organic search results.

  • black hat SEO

    Black hat SEO is a type of unscrupulous search engine optimization tactic used to raise a website's search engine results page (SERP) ranking illegitimately or lower the ranking of a competitor's site. Various black hat SEO methods exist, including spamdexing and the hacking of competitors' sites.

  • VIEW MORE ON : Campaign management
  • Marketing automation software buying considerations

    Marketing automation tools have progressed, but the field is still developing. Here are buying considerations for marketing automation software.

  • Employee advocacy brings customer nurturing to everyone's doorstep

    Employee advocacy is still immature, but it lets every company employee nurture customers and promote the brand. It brings CRM to everyone's door.

  • Can crowdsourcing ideas boost customer experience?

    Crowdsourcing ideas and product innovation have become more than just novel experiments in several industries.

  • Customer data analysis isn't reserved just for marketing in 2014

    More key roles in the enterprise, besides marketing, are choosing to use data analysis to gain insight into customers.

  • Predicting the social CRM trends for 2014

    Which 2013 CRM trends will change how we do business? Denis Pombriant shares his predictions for social CRM, Salesforce1 and more.

  • product lifecycle (in marketing)

    The product lifecycle, in a marketing context, is all the stages of a product's life span that are related to its promotion and sales. The marketing lifecycle is traditionally broken down into four stages: introduction, growth, maturity and decline.

  • Making customer connections with interactive digital marketing

    MetroClick's co-founder Jesse Cooper discusses interactive digital marketing and its impact on customer engagement.

  • fourth wall

    The fourth wall is a conceptual barrier between those presenting some kind of a communication and those receiving it. The term originated in the theater, where it refers to the imaginary wall at the front of the stage that separates the audience from the performers and the environment created for the play.

  • disinformation

    Disinformation is a type of untrue communication that is purposefully spread and represented as truth to elicit some response that serves the perpetrator's purpose. The term contrasts with misinformation, which is also false but presented as truth because the communicator does not have the facts straight.

  • sock puppet marketing

    Sock puppet marketing is the use of a false identity to artificially stimulate demand for a product, brand or service. The false identity is known as a sock puppet.

  • VIEW MORE ON : Management strategies