CRM and marketing News
June 21, 2016
Starbucks succeeds with price changes thanks to a knowledgeable consumer engagement strategy, while Wal-Mart has struggled given a lack of customer understanding.
May 27, 2016
By compiling digital footprint and using predictive intelligence, software company 6Sense looks ahead, not back.
May 25, 2016
OHL, a global supply chain management company, grew sales with successful collaboration between sales teams and marketers.
March 31, 2016
A PwC expert says customers expect more and more from their digital interactions with companies. But marketing methods like customer personalization haven't caught up.
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Customer health scores can be descriptive or predictive. Descriptive scores focus more on the current state of customer health, whereas predictive scores use current data triggers to predict a customer's future propensity to drop off or renew. Continue Reading
Companies are seeking to combine physical and digital (phygital) communication channels and provide customers with a seamless experience. Continue Reading
Customer engagement is the means by which a company forges a relationship with its customer base through advocacy and action on the part of customers. Continue Reading
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Managing a website can be challenging for nontechnical users. WCM software allows you to focus more on creating and publishing quality content and less on design and layout. Continue Reading
Being able to foretell the future would make a lot of people's jobs easier. Teachers would know which students are going to struggle on a test and could offer them extra attention, doctors could identify health problems before patients get sick and ... Continue Reading
Salesforce Marketing Cloud is chock full of features to help you manage customers, but it still lacks some important features. Consider these strengths and weaknesses. Continue Reading
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Personalized messaging can be an invaluable tool for marketers. Unfortunately, these marketing campaigns aren't living up to their potential, according to consumers. Continue Reading
If the sales funnel at your organization is lackluster, here are some insights into how predictive analytics can help you achieve a return on investment. Continue Reading
The sales funnel is an instrumental image for marketers and sales representatives trying to corral prospects and turn them into customers. Like many business frameworks, it's useful, but sometimes those who employ it need to take a step back and ... Continue Reading
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Companies still need to be convinced that content marketing strategies are must-haves in the marketing toolkit. Continue Reading
Many modern consumers and workers are always tuned-in to the digital world. They have laptops, tablets and smartphones that chirp and beep away with incoming messages. Those devices are also sending out information -- tweets and texts, yes -- but ... Continue Reading
Retailers are coming to understand that mobile devices are increasingly part of the in-store customer experience. But using them correctly is a delicate balancing act. Continue Reading