CRM / Call Center Topics:
CRM implementation
The CRM implementation topic section offers comprehensive resources for those preparing for CRM deployment or those in the process of implementing CRM. If you're preparing for an implementation, learn the advantages and disadvantages of CRM technology options and read valuable expert advice to help you formulate a CRM implementation plan, including performing a systems audit. Learn best practices for integration between CRM and ERP or CRM integration for legacy systems. Read news and advice for vertical-specific implementations and hybrid implementations utilizing both on-demand and on-premise CRM. If you're currently implementing CRM technology or you already have, read news, white papers and case studies of successful CRM application implementations and how to get the most from CRM.
Must read
- Open source CRM tutorial Learning Guide - Get an overview of open source CRM software and learn about the advantages and disadvantages of open source software and the open source business model.
- Integrating CRM packages Ask the Expert
- Using ACT!, looking for a new solution Ask the Expert
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Siemens’ long journey to CRM: Custom to SAP to Oracle and more
20 Oct 2009
News - At one point, Siemens had 500 CRM systems across the company. It has tried custom development, SAP and now Oracle CRM in an attempt to standardize.
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Oracle CRM veterans offer a few innovative deployment tips
Voices of CRM
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12 Oct 2009
Blog - Presenters at Oracle OpenWorld offered up a few innovative tips for ensuring a successful CRM implementation.
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SaaS CRM integration programs require business involvement, not just IT
27 Aug 2009
Article - SaaS CRM was brought into many companies by sales divisions circumventing IT. But if they want integration with other systems, IT can't help without business input, experts say.
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Voices of CRM: Jill Dyché on managing customer data, social networks
Voices of CRM blog
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27 Jul 2009
News - Jill Dyché, an expert on both data management and CRM, shares her advice on managing customer data, social networks and MDM/CDI in this podcast.
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Does CRM market share matter?
Voices of CRM blog
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22 Jul 2009
News - Gartner has released its numbers on CRM market share, but do buyers care and what does a top-heavy market mean for innovation?
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Running CRM on virtual servers becoming a reality
30 Jun 2009
Article - While CRM may not be the first application one would consider for a server virtualization project, it's starting to see some use and in some cases is creating demand for virtualization.
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Forrester offers ways to mine more value from CRM implementations
21 May 2009
Article - Companies looking to get more value from their existing CRM implementation without spending more should focus on user training and hidden functionality, according to Forrester.
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New SAP CRM ordering system helps Coke roll out new dispenser
14 May 2009
Article - A new beverage dispenser designed to revolutionize Coke's distribution system demanded a new way for the soda giant to service customers.
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Has mobile CRM software on smartphones made laptops for the sales force obsolete?
07 May 2009
Article - The new generation of smartphones has brought a new wave of functionality to mobile CRM software and has some companies looking to ditch their laptop deployments entirely.
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Benioff joins the software maintenance fray
Voices of CRM blog
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30 Apr 2009
News - Salesforce.com's CEO is declaring The End of Maintenance as SAP is scaling back its support hikes and Oracle remains mum.