CRM industry news News
December 16, 2015
A new partnership will bring the cloud file-sharing capability of Box to Salesforce.
August 25, 2015
Salesforce Lightning gets a facelift; Oracle Marketing Cloud buys Maxymiser.
July 24, 2015
Oracle updates its Sales Cloud to increase sales; Infer announces new lead gen product; and Xactly Strategic Services aims to drive workforce management.
July 01, 2015
Service for Apps allows Salesforce Service Cloud users to embed live agent support and a knowledge base within their applications and other CRM news.
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Wearable computing can gather data that gets crunched in real time with a device as small as a USB stick. But wearables are mostly single-purpose. Continue Reading
The Internet of Things needs a CRM platform to corral the intelligence that these devices generate. Continue Reading
In Salesforce's tenure in the CRM market, the company has made its mark on cloud and mobility but also on redefining relationships with customers. Continue Reading
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SAP is trying to broaden the boundaries of CRM in service of a customer engagement strategy. Continue Reading
With Microsoft Power BI, the company is demonstrating a shift in focus to enable business users to better analyze data. Continue Reading
Mobile and wearable technologies will continue to change the way companies crunch data and serve customers in 2015. Continue Reading
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While cloud-based CRM tools are making inroads in bridging data silos, smaller, niche tools are becoming more necessary to solve data management challenges. Continue Reading
While the CRM market has long been dominated by a small cohort of established providers, new niche players could shake up the landscape. Continue Reading
Salesforce's venture into the IoT Cloud is yet another prong in its strategy to create personalized CRM and tailor customer experiences. Continue Reading
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Kelly Roofing turned to Microsoft Dynamics to increase communications among salespeople and the back office -- and improve customer service. Continue Reading
Healthcare marketing firm PDI Inc. is using Informatica Cloud to integrate Salesforce.com data with on-premises systems. Continue Reading
Make customer experience management a central piece of corporate strategy instead of treating it like an optional plan. Continue Reading