CRM industry news News
August 15, 2016
Oracle is acquiring cloud software provider NetSuite in a move designed to further extend its reach in the cloud, as explained in the stories included in our guide to the deal.
July 29, 2016
CRM users and industry insiders look at promises and history to predict how Oracle's acquisition of NetSuite's cloud applications might play out.
July 12, 2016
With Dynamics 365 integration and role-based licensing, Microsoft gives customers something they don't get from other CRM systems, and changes how companies buy cloud services.
June 16, 2016
There are a number of tools that help companies collect and analyze customer data behind the scenes, but the most valuable interactions may happen out in the open on social media.
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Contact center evolution is explored through four key features, identifying how contact centers have changed through the past, present and future. Continue Reading
Wearable computing can gather data that gets crunched in real time with a device as small as a USB stick. But wearables are mostly single-purpose. Continue Reading
The Internet of Things needs a CRM platform to corral the intelligence that these devices generate. Continue Reading
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SAP is trying to broaden the boundaries of CRM in service of a customer engagement strategy. Continue Reading
Service for Apps allows Salesforce Service Cloud users to embed live agent support and a knowledge base within their applications and other CRM news. Continue Reading
With Microsoft Power BI, the company is demonstrating a shift in focus to enable business users to better analyze data. Continue Reading
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Moving away from legacy CRM to cloud-based systems that can integrate big data and machine learning should be a top priority for businesses, say CRM professionals. Continue Reading
With a flurry of mergers and acquisitions in the digital marketing space of late, the question is whether the marketing acquisitions will truly augment existing platforms. Continue Reading
While cloud-based CRM tools are making inroads in bridging data silos, smaller, niche tools are becoming more necessary to solve data management challenges. Continue Reading
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Kelly Roofing turned to Microsoft Dynamics to increase communications among salespeople and the back office -- and improve customer service. Continue Reading
In Salesforce's tenure in the CRM market, the company has made its mark on cloud and mobility but also on redefining relationships with customers. Continue Reading
Healthcare marketing firm PDI Inc. is using Informatica Cloud to integrate Salesforce.com data with on-premises systems. Continue Reading