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Treat CEM as core task, not add-on
Make customer experience management a central piece of corporate strategy instead of treating it like an optional plan. Answer
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Column: Assessing Salesforce.com’s application development platforms
Salesforce.com may have focused on the social enterprise at Dreamforce, but its cloud-based programming tools are grabbing customer’s attention, too. News
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Salesforce.com customers give Chatter closer look
At Salesforce.com's Dreamforce user conference, several customers on the show floor expressed interest in the Chatter collaboration tool. Video
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Forrester offers five steps to curb mobile CRM chaos
Forrester Research has released a best practices plan for companies trying to get control over their mobile CRM deployments. News
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CRM buyers say goodbye to cloud CRM/on-premises debate
The cloud CRM vs. on-premises CRM platform debate, once forefront for many buyers, is taking a back seat to more pressing business drivers as users chart their own courses. News
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Gartner Magic Quadrant reveals fragmented social CRM market
Gartner recommends companies focus on business priorities and true engagement to make social CRM projects a success. News
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Best practices for choosing your text analytics software
Expert analysts and consultants weigh in on the best practices for choosing text analysis software and offer vital steps for picking from an array of content, sentiment and text analytics products. News
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Microsoft sketches out social plan for Dynamics CRM Online
Microsoft is set to deliver a social collaboration tool for Dynamics CRM customers by year’s end intended to help users set up and manage teams organized around products or projects. News
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Salesforce moves to 'the social enterprise'
Salesforce.com is reborn as social and moving past the cloud. Are you ready? Blog
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Salesforce.com's product-specific networks not for everyone
Salesforce.com is promoting the idea of product-specific social networks based on Chatter, but organizations need to determine their social media strategy first. News