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CRM management News
September 07, 2016
Genesys is set to acquire Interactive Intelligence to expand its reach in the cloud contact center market. The deal raises questions around Genesys' reported bid for Avaya's call center business.
August 15, 2016
Oracle is acquiring cloud software provider NetSuite in a move designed to further extend its reach in the cloud, as explained in the stories included in our guide to the deal.
July 29, 2016
CRM users and industry insiders look at promises and history to predict how Oracle's acquisition of NetSuite's cloud applications might play out.
July 12, 2016
With Dynamics 365 integration and role-based licensing, Microsoft gives customers something they don't get from other CRM systems, and changes how companies buy cloud services.
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Salesforce Einstein is an artificial intelligence technology that has been developed for the Sales, Service and Marketing Clouds. Einstein aims to bring intelligence to these systems through machine learning. Continue Reading
Contact center evolution is explored through four key features, identifying how contact centers have changed through the past, present and future. Continue Reading
Microsoft Dynamics CRM software is a customer relationship management package available in the cloud and on premises. Continue Reading
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All of the leading vendors are building intelligence into their application platforms for sales, marketing and service. Why are intelligent systems so critical to company survival? Continue Reading
Choosing a WCM platform for your business can be a challenging task. We detail the important capabilities and features you should look for to maximize your return on investment. Continue Reading
The more complex a marketing project is, the more likely it is that you will need to work closely with other areas like sales, IT and finance. Here's how to do so successfully. Continue Reading
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Account-based marketing has been successful in boosting sales and helping marketers personalize messaging, but it requires alignment between departments that is often lacking. Continue Reading
Salesforce Einstein is the next installment of intelligent sales, marketing and service systems -- but this is one of numerous Salesforce acquisitions. How will it fare? Continue Reading
Companies often wait to initiate a predictive analytics project because they want data perfection first. Why is that misguided? Continue Reading
Problem Solve CRM management Issues
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Companies still need to be convinced that content marketing strategies are must-haves in the marketing toolkit. Continue Reading
Customer service agents set the tone for a customer's interactions with a company. Learn how to improve the experience with contact center management dos and don'ts from an expert. Continue Reading
If your company has alerted you about an imminent Salesforce server switch by the CRM provider, here's a step-by-step process to ensure a smooth transition. Continue Reading