CRM strategy News
June 21, 2016
Starbucks succeeds with price changes thanks to a knowledgeable consumer engagement strategy, while Wal-Mart has struggled given a lack of customer understanding.
June 16, 2016
There are a number of tools that help companies collect and analyze customer data behind the scenes, but the most valuable interactions may happen out in the open on social media.
April 12, 2016
Fenway Park Events sells outings at Fenway -- but without a CRM system, sales and service were working at cross-purposes.
December 17, 2015
While technologies like the Internet of Things are beginning to make their mark, they are still in the 'formative stages,' says an expert.
CRM strategy Get Started
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Mobile CRM (mobile customer relationship management) enables remote employees to access customer data and customer accounts wherever they are. Continue Reading
If your company has alerted you about an imminent Salesforce server switch by the CRM provider, here's a step-by-step process to ensure a smooth transition. Continue Reading
One company has tested several marketing automation software platforms and discovered that, with existing Salesforce technology, features may matter less than integration. Continue Reading
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The Microsoft Dynamics CRM 2016 spring wave is about to hit, offering social engagement features, integration with recently acquired technologies and more. Continue Reading
The rise of the digital business has brought about an addition to the c-suite: the chief digital officer job. There are reasons for and against moving the CIO into the role. Continue Reading
Gone are the days when companies relied on swagger and intuition to generate sales. Organizations now use basic metrics to determine sales performance, although most aren't tapping into more advanced data that can better pinpoint which prospects ... Continue Reading
Manage CRM strategy
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Data is an important commodity for businesses -- but only if it's clean. Use these data quality and data enrichment tips to keep your CRM system in shape. Continue Reading
Companies may think they're doing a terrific job with personalized marketing, but studies show customers have another view. It's time to understand your customer. Continue Reading
Customer service agents set the tone for a customer's interactions with a company. Learn how to improve the experience with contact center management dos and don'ts from an expert. Continue Reading
Problem Solve CRM strategy Issues
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In order to handle calls successfully, a global contact center needs its agents to have a background in multiple products and to understand multiple cultures. Continue Reading
A lack of communication between sales and marketing teams can derail internal processes. Here's how to ensure collaboration between the two factions. Continue Reading
Some contact center agent training systems miss the mark. When choosing technology, managers must be in tune with the frontline's needs. Continue Reading