CRM strategy News
October 11, 2016
With dwindling memberships among its key constituency, Sam's Club needed to digitize its sales process and step into the modern era with a CRM system.
October 05, 2016
T-Mobile made the move to Lightning Experience to make its sales reps more efficient.
September 29, 2016
Dynamics 365, like all Microsoft products, is expected to receive an AI upgrade as CEO Satya Nadella touts the 'democratizing of AI' for its services.
June 27, 2016
Microsoft bought the LinkedIn database. How will the professional contacts data enhance existing information in Dynamics CRM?
CRM strategy Get Started
Bring yourself up to speed with our introductory content
Firmographic data is types of information that can be used to categorize organizations, such as location, name, number of clients, industry and so on. Firmographics is the corporate equivalent of demographics, the statistical study of groups of ... Continue Reading
Salesforce Einstein is an artificial intelligence technology that has been developed for the Sales, Service and Marketing Clouds. Einstein aims to bring intelligence to these systems through machine learning. Continue Reading
Contact center evolution is explored through four key features, identifying how contact centers have changed through the past, present and future. Continue Reading
By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.
Evaluate CRM strategy Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
SAP's Beyond CRM initiative and Salesforce's Commerce Cloud are going after customer data silos and trying to create a truly omnichannel picture. Continue Reading
Salesforce AI has come to the fore with Einstein, its intelligence application. The CRM provider attempts to round out its portfolio with this accessible AI addition. Continue Reading
All of the leading vendors are building intelligence into their application platforms for sales, marketing and service. Why are intelligent systems so critical to company survival? Continue Reading
Manage CRM strategy
Learn to apply best practices and optimize your operations.
Integrating IoT analytics with supply chain management helps create an efficient and successful customer experience by utilizing data insight not found anywhere else. Continue Reading
IoT analytics helps companies create a better customer experience by providing quality data that allows for the reduction of costs and a more efficient work day. Continue Reading
Account-based marketing has been successful in boosting sales and helping marketers personalize messaging, but it requires alignment between departments that is often lacking. Continue Reading
Problem Solve CRM strategy Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
Customer service agents set the tone for a customer's interactions with a company. Learn how to improve the experience with contact center management dos and don'ts from an expert. Continue Reading
If your company has alerted you about an imminent Salesforce server switch by the CRM provider, here's a step-by-step process to ensure a smooth transition. Continue Reading
In order to handle calls successfully, a global contact center needs its agents to have a background in multiple products and to understand multiple cultures. Continue Reading