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CRM strategy News
August 15, 2014
In the era of multichannel retail, companies are struggling with customer data management, inventory fulfillment and more.
February 07, 2014
Here's why a lack of CRM system integration with other corporate data can be the difference between success and failure of an IT project.
August 20, 2013
Consultant Dayna Steele explains how effective CRM and being a rock star have a lot in common.
June 25, 2013
Oracle's database, hardware, Java and Fusion are being integrated with Salesforce.com in a partnership announced Tuesday.
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Geneva Stephens is a senior manager of sales operations at AT&T, where she is responsible for implementing Salesforce.com. Continue Reading
Wearable computing can gather data that gets crunched in real time with a device as small as a USB stick. But wearables are mostly single-purpose. Continue Reading
In devising and implementing a social CRM strategy, companies need to look within and make sure their company culture is set up for success before the first tweet is posted. Continue Reading
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Contact centers are struggling to stay on top of the myriad communication channels available to consumers today. To effectively manage those channels, many contact center managers are looking to upgrade the hardware and technologies that form the ... Continue Reading
Good CSRs offering good customer service used to be enough for a contact center. But, today, facilities need to dump legacy technology to stay ahead. Continue Reading
Social CRM tools have become must-haves in CRM platforms. So is there a difference between social tools and CRM platforms more generally? Continue Reading
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Companies need to stop viewing CRM systems as just a place to house transactions. Continue Reading
Is customer lifecycle management really just about iterations of contact with customers and prospects? Continue Reading
Companies are often eager to get CRM systems up and running as fast as they can. But beware the premature go-live date. Continue Reading
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The Internet of Things needs a CRM platform to corral the intelligence that these devices generate. Continue Reading
Strategies, trends and best practices for modernizing today's contact center are examined in this essential guide. Continue Reading
As companies seek to develop more mature multichannel communication strategies, upgrading contact center infrastructure has become a top concern. Continue Reading