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CRM strategy News
June 19, 2017
Large enterprise customers demonstrate novel uses of Pegasystems' CRM platform for business process management as Pega leadership, users mull the potential of CRM AI.
June 06, 2017
Winning martech strategies highlighted the recent three-day conference, as well as SiriusDecisions keynotes and product showcases.
May 18, 2017
There are about 5,000 vendors in the marketing technology space, but you may need only about three for a complete martech stack. Here's how to choose the right ones.
April 20, 2017
Certain segments, such as real estate or the cannabis industry, have unique regulations and specific customers that benefit from specialized CRM.
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Internet shaming is the use of social media, blogs and other online communication channels to attack a target individual or organization. The purpose of the attack is often to publicly embarrass the target, often as retribution for some behavior. Continue Reading
The first step in determining which channels to use for customer service is to understand customer demands, and then supply those communications channels effectively. Continue Reading
Customer engagement is the means by which a company creates a relationship with its customer base to foster brand loyalty and awareness Continue Reading
Evaluate CRM strategy Vendors & Products
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Insightly CRM for G Suite or Salesforce? One of a manufacturing company's 72 offices takes the road less traveled. Continue Reading
Contact center voice technologies with natural language processing improve CRM and speech analytics for better customer service, but blind spots hold up progress. Continue Reading
Telemarketing might not be dead, but the near-complete saturation of smartphones in the consumer market has landed some death blows to outbound marketing strategies. Continue Reading
Manage CRM strategy
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While many factors can make or break a sales-service platform merge, three challenges stand out when combining service, sales strategies. Continue Reading
Customer engagement is no longer about simply handling a phone call or letter. Organizations must also be at the ready to address issues on social media. Continue Reading
Leading enterprises searching for ways to bring agility to the market need look no further than cross-channel marketing. Continue Reading
Problem Solve CRM strategy Issues
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The largest companies can choose the largest CRM platforms, but what's left for small- and medium-sized businesses? How should they choose the right systems? Continue Reading
The lines are blurring between contact center and unified communications platforms, as team messaging capabilities help agents collaborate and resolve customer issues. Continue Reading
Learn how to improve the customer experience with these 15 customer experience initiatives any company can implement. Continue Reading