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CRM strategy News
February 07, 2014
Here's why a lack of CRM system integration with other corporate data can be the difference between success and failure of an IT project.
August 20, 2013
Consultant Dayna Steele explains how effective CRM and being a rock star have a lot in common.
June 25, 2013
Oracle's database, hardware, Java and Fusion are being integrated with Salesforce.com in a partnership announced Tuesday.
July 02, 2012
An emergency response software seller needed a little help tying a new CRM platform to its inventory and back end systems.
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Geneva Stephens is a senior manager of sales operations at AT&T, where she is responsible for implementing Salesforce.com. Continue Reading
Wearable computing can gather data that gets crunched in real time with a device as small as a USB stick. But wearables are mostly single-purpose. Continue Reading
In devising and implementing a social CRM strategy, companies need to look within and make sure their company culture is set up for success before the first tweet is posted. Continue Reading
Evaluate CRM strategy Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Social CRM tools have become must-haves in CRM platforms. So is there a difference between social tools and CRM platforms more generally? Continue Reading
CRM platforms could connect traditionally back-office applications such as ERP systems, HR and so on. Could CRM make ERP irrelevant? Continue Reading
As companies seek to develop more mature multichannel communication strategies, upgrading contact center infrastructure has become a top concern. Continue Reading
Manage CRM strategy
Learn to apply best practices and optimize your operations.
You can collect lead generation data from multiple sources and use a CRM system to target marketing and sales campaigns. Continue Reading
At George Street Photo & Video, President Michelle Mantel uses Salesforce to streamline formerly manual processes and make nuptials less stressful. Continue Reading
Customer sales analytics can indicate some important data correlations, but for real insight and better sales forecasting methods you need modeling. Continue Reading
Problem Solve CRM strategy Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
The Internet of Things needs a CRM platform to corral the intelligence that these devices generate. Continue Reading
Strategies, trends and best practices for modernizing today's contact center are examined in this essential guide. Continue Reading
It's received wisdom that customers should get service wherever they are -- email, social platforms and so on. So, why is that so tough to achieve? Continue Reading