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CRM strategy News
May 18, 2017
There are about 5,000 vendors in the marketing technology space, but you may need only about three for a complete martech stack. Here's how to choose the right ones.
April 20, 2017
Certain segments, such as real estate or the cannabis industry, have unique regulations and specific customers that benefit from specialized CRM.
March 31, 2017
With Sales Navigator enhancements, which include an enterprise edition, LinkedIn hopes to capitalize on sales reps' increasing use of social media as a sales tool.
February 01, 2017
The Salesforce flavor of artificial intelligence, Einstein, is trying to bring practical productivity to everyday tasks, but can it prevail over long-standing competition?
CRM strategy Get Started
Bring yourself up to speed with our introductory content
Churn rate is a measure of the number of customers or employees who leave a company during a given period. It can also refer to the amount of revenue lost as a result of the departures. Continue Reading
It's not enough to just purchase new marketing software. Your overall business strategy will determine your company's needs and steer you away from costly mistakes. Continue Reading
Contact center infrastructure evolves quickly and updates are inevitably necessary. Here's how to identify and make the changes your organization needs to ensure customer success. Continue Reading
Evaluate CRM strategy Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Selecting the right contact center technology for an organization is essential to its success, but with so many options, how do you know which is the best fit? Continue Reading
The platform wars between Microsoft, Salesforce, SAP, etc., feed innovation in the marketplace, but they can also be detrimental to the cause. Continue Reading
With all the choices of CRM for SMBs in today's market, picking the right one for your organization can be overwhelming. Here are some tips to help choose the one for you. Continue Reading
Manage CRM strategy
Learn to apply best practices and optimize your operations.
Blockchain supports Bitcoin, but speculation has started about blockchain technology applications someday improving CRM due to their security strengths. That integration will probably take time. Continue Reading
The emerging technology of emotional analytics is reinventing the way call centers will engage with customers in the future. Continue Reading
Twitter and other social media sites are powerful communication channels. But CRM should be a two-way conversation, not one-way, like the latest Trump tweets. Continue Reading
Problem Solve CRM strategy Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
The lines are blurring between contact center and unified communications platforms, as team messaging capabilities help agents collaborate and resolve customer issues. Continue Reading
Learn how to improve the customer experience with these 15 customer experience initiatives any company can implement. Continue Reading
IoT analytics helps companies create a better customer experience by providing quality data that allows for the reduction of costs and a more efficient work day. Continue Reading