Email Alerts
-
Social media analytics: Still trial and error
Companies are discovering the challenges of social media analytics, and many are not sure where to begin. But industry analysts say launching a listening strategy is a good way to start. News
-
Salesforce.com's product-specific networks not for everyone
Salesforce.com is promoting the idea of product-specific social networks based on Chatter, but organizations need to determine their social media strategy first. News
-
Sales automation tools and CRM redefining sales roles
The growth of sales automation tools and virtual shopping are creating a brave new sales world. News
-
2011 CRM software market spending, adoption on rise
TSIA’s John Ragsdale examines where companies will be putting the CRM dollars this year and what is driving these purchases. Column
-
Ray Wang on social CRM metrics
Constellation Research's Ray Wang discusses the problems with social CRM ROI, defining influence and tying programs to measurement in the CRM metrics video series. Video
-
General Mills shares SAP CRM on the iPad best practices
General Mills rolled out iPad access to its SAP CRM system for 200 sales reps and saw success as well as challenges with data sync and upgrades. News
-
Sales can’t thrive on CRM tools alone
Sales teams need dynamic processes as much as CRM tools to boost win rates. A recent survey from CSO Insights offers intriguing benchmarking data. News
-
Paul Greenberg on the limits of NPS and its replacement
In the first installment of our CRM Metrics video series, Paul Greenberg shares what he sees as the problems with Net Promoter Score and a new alternative. Video
-
Thorough contact center training improves customer satisfaction
To ensure a seamless customer experience, it’s important to ensure agents are properly trained across channels. Consistency in policies and staff training is vital. News
-
Corporate-wide customer analytics strategy doesn’t start with data, tools
Analytics technology buyers often focus on their in-house data and tools, but that’s really not where companies should begin, according to Gartner. News