Email Alerts
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How important will social CRM be for tomorrow's CRM users?
In this column, Denis Pombriant discusses social media and its implications for CRM. He says establishing sales and marketing as thought leaders is key to social CRM success. Column
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Tracking the online customer experience after a website redesign
Learn customer experience metrics, including how to track and measure the impact a website redesign may have on the online customer experience, in this expert tip. Ask the Expert
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Text analytics software, net promoter score helps JetBlue take off with customer service
A flood of emails that followed the Valentine's Day ice storm of 2007 demonstrated the need for -- and the power of -- text analytics software for JetBlue. Article
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Gartner offers five low-cost CRM strategies
Is the recession a good thing for the CRM market? Gartner's Scott Nelson explains how companies can take advantage of conditions with some low-cost CRM strategies. Article
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What does the chief customer officer (CCO) position really encompass?
Learn the meaning behind the CCO position and find out what the CCO job description may or may not include in this expert tip from Don Peppers. Ask the Expert
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Tips for building great customer experiences with personalized preferences
Get tips for building great customer experiences in this expert Q&A. Learn the importance of setting customer expectations and personalizing experiences. Ask the Expert
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The benefits of a customer trust index and measuring the trust of customers
Learn what a customer trust index is and get tips for measuring and building customer trust and uncovering customer complaints, feedback and opinions. Ask the Expert
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How to develop a new customer strategy
Find out how a new business should go about developing a new customer strategy for the first time. Learn the importance of establishing customer worth. Ask the Expert
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How to update your 2009 customer strategy
Get tips for updating your 2009 customer strategy and growing your business during a recession in this Q&A. Learn about the Return on Customer concept. Ask the Expert
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How to improve the customer experience in 10 steps
Learn how to improve the customer experience with these ten customer experience initiatives any company can implement immediately. Special Report