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How can we deliver a consistent customer experience across the company?
Get tips for delivering a consistent customer experience across an entire organization and becoming a customer-focused company in this expert tip. Ask the Expert
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Building a customer strategy with Martha Rogers
According to experts, a customer strategy should always be designed in the customer's best interest. In this podcast, expert Martha Rogers gives tips for updating customer strategies, building a customer strategy from scratch and adjusting an employe... Podcast
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How can we reduce customer defection rates when changing our products?
Learn what companies can do to reduce the risk of customer defection and keep customer defection rates low when making major changes to a product. Ask the Expert
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Four ways to build customer confidence in a new consultancy
Learn four tips for building customer confidence in a new consultancy and get an expert's opinion on prospecting for new customers in this expert tip. Ask the Expert
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Are customer testimonials effective for building customer trust?
Learn which type of customer testimonial is the most effective for building customer trust and get other strategies for building the trust of customers. Ask the Expert
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Voices of CRM: Arussy on customer experience in a recession
In this podcast, Lior Arussy, president of Strativity Group, shares his thoughts, advice and lessons learned on how to stay focused on the customer experience in a recession. News
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Building the trust of customers with Don Peppers
There are many methods for building the trust of customers, but which work the best? In this installment of our Creating Customer Value podcast series, Don Peppers discusses the effectiveness of customer testimonials and word of mouth. He provides ti... Podcast
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Top 10 CRM implementation pitfalls
Get the top 10 CRM implementation pitfalls and learn what organizations should avoid when implementing a CRM system in this tip. Ask the Expert
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Measuring the effectiveness of CRM
Learn how to measure and evaluate the effectiveness of CRM and find out if pre-built CRM reports will meet your reporting requirements in this expert tip. Ask the Expert
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The top 10 CRM terms and buzzwords of 2008
2008 was a big year for Web 2.0 tools, social CRM applications and analytics technology, as companies increasingly focused on the "voice of the customer" and on becoming more customer-centric. Browse our collection of the hottest CRM definitions and ... Top Buzzwords