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CRM strategy

Digital CRM likely to alter service and data gathering

Disney World and other companies have started using digital CRM to get pulse of customers and gather data.
social media listening

Social media listening, also known as social media monitoring, is the process of identifying and assessing what is being said about a company, individual, product or brand.
CIO hopes CRM techniques will give muscle to Bally

Bally Total Fitness CIO Guy Thier wants to turn around the health club chain's image with new CRM strategies.
Social media channels need support in a call center

Proper staffing, training and strategies can make social media channels work wonders in a contact center, according to industry observers.

CRM strategy

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ERP and CRM vendors

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In-house vs. vendor applications

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CRM functionality and profitability

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Arthritis Foundation handles customer growth with Talisma

Arthritis Foundation handles customer growth with Talisma Tip
Electronic document management

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Basics of CRM strategy

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Mobile CRM

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Know your users

You'be just built a BI solution, but no one is using it. Did you make a mistake? More likely, you have forgotten your users. Tip
Marriott exec gives CRM pros something to sleep on

CRM tools are nothing to a company without a strong customer-focused culture to back them up, says an official with hotel giant Marriott International who spoke recently at a gathering of CRM professionals. Article
Program management vs. project management

There is a difference between, and a need for, both a program manager and a project manager for data warehousing efforts. Tip

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