CRM strategy

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  • social media listening

    Social media listening, also known as social media monitoring, is the process of identifying and assessing what is being said about a company, individual, product or brand. 

  • straw man

    In general, a straw man is an object, document, person, or argument that temporarily stands in for and is intended to be "knocked down" by something more substantial. 

  • partner relationship management (PRM)

    Partner relationship management (PRM) is a business strategy for improving communication between companies and their channel partners.