CRM strategy

Use these resources to build a strong CRM strategy. Learn how to start a CRM strategy with the latest news, expert advice and learning tools. Learn how to build and implement a customer-focused strategy for CRM. Get expert advice on developing a customer equity management strategy and learn how to create customer satisfaction survey. Get in-depth information on customer experience management (CEM) and how it differs from CRM. Find out how to conduct a CRM system and process audit. Learn how to measure ROI following a CRM implementation. Get pointers for evaluating your CRM strategy and customer service strategy with the CRM strategy checklist. Listen to podcasts on developing customer strategies, CRM strategies and customer equity strategies. Get tips for optimizing your CRM strategy, shopping for CRM systems and avoiding failure. Get best practices for building a call center strategy.

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  • Building a customer strategy with Martha Rogers

    Podcast - According to experts, a customer strategy should always be designed in the customer's best interest. In this podcast, expert Martha Rogers gives tips for updating customer strategies, building a customer strategy from scratch and adjusting an employee...

  • Building the trust of customers with Don Peppers

    Podcast - There are many methods for building the trust of customers, but which work the best? In this installment of our Creating Customer Value podcast series, Don Peppers discusses the effectiveness of customer testimonials and word of mouth. He provides tips...

  • Call center benchmarking best practices

    Podcast - This podcast features tips and best practices for call center benchmarking. Get advice from a benchmarking expert Eric Zbikowski of Metric Net LLC for using benchmarks in conjunction with a call center metrics program to track performance.

  • Measuring call center key performance indicators to optimize cost, quality

    Podcast - In this podcast, listeners will find out which call center key performance indicators (KPIs) have the biggest impact on the bottom line and the customer experience. Get tips from a call center me

  • Understanding customer behavior with Don Peppers

    Podcasts - In the April installment of Creating Customer Value, a podcast series with Peppers and Rogers, Don Peppers takes questions from readers on handling customer complaints and analyzing customer needs. Peppers urges readers to adopt complaint "discovery"...

  • Maximizing shareholder value through customers with Martha Rogers

    Podcasts - Many companies struggle with building value for customers and shareholders simultaneously -- perhaps because they fail to realize customer value and shareholder value are virtually the same thing. In this podcast, Martha explains the link between...

  • Customer value in the long-term with Don Peppers

    Podcasts - Learn how customer value changes over time and learn strategies to increase customer value in this customer equity podcast with Don Peppers.

  • Creating Customer Value: A series with Peppers and Rogers

    Podcasts - Customer strategists Don Peppers and Martha Rogers offer expert advice in these podcasts. Listen on your computer or download for quick tips on long-term and short-term customer equity and building trust with customer strategy.

  • Measuring customer worth and lifetime value with Martha Rogers

    Podcasts - Hear about the importance of measuring customer worth and tips on how to measure customer lifetime value in this customer equity podcast with Martha Rogers.

  • Basic best practices for a CRM upgrade

    Podcast - Listen to this podcast with Richard Smith for best practices during a CRM upgrade, with tips on training software users, using a partner or consultant and shopping around for CRM vendors.

See also -Topics Related to Strategies:

ROI, Implementation, Industry news, Web 2.0, Upgrading CRM