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Siemens’ long journey to CRM: Custom to SAP to Oracle and more
At one point, Siemens had 500 CRM systems across the company. It has tried custom development, SAP and now Oracle CRM in an attempt to standardize. News | 20 Oct 2009
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Benioff plays nice with Oracle at OpenWorld
Marc Benioff, who invested heavily in a booth and an appearance at Oracle's OpenWorld, claimed companies can deploy Oracle and Salesforce.com together. News | 13 Oct 2009
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Oracle's CRM roadmap includes running Siebel in Outlook, social CRM
Oracle executives outlined the company's plans for CRM in the coming year, including a REST API, running Siebel in Outlook out of the box and social data mining. News | 13 Oct 2009
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The back end matters too: Social CRM and the customer-centric supply chain
Think Social CRM is purely a sales, service and marketing phenomenon? Think again. Columnist Paul Greenberg explains how it can impact the supply chain. Column | 10 Sep 2009
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How important will social CRM be for tomorrow's CRM users?
In this column, Denis Pombriant discusses social media and its implications for CRM. He says establishing sales and marketing as thought leaders is key to social CRM success. Column | 20 Jul 2009
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Text analytics software, net promoter score helps JetBlue take off with customer service
A flood of emails that followed the Valentine's Day ice storm of 2007 demonstrated the need for -- and the power of -- text analytics software for JetBlue. Article | 04 Jun 2009
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Gartner offers five low-cost CRM strategies
Is the recession a good thing for the CRM market? Gartner's Scott Nelson explains how companies can take advantage of conditions with some low-cost CRM strategies. Article | 02 Jun 2009
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Voices of CRM: Arussy on customer experience in a recession
In this podcast, Lior Arussy, president of Strativity Group, shares his thoughts, advice and lessons learned on how to stay focused on the customer experience in a recession. News | 12 Jan 2009
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CRM and BPM come together at Gartner summit
Customer-facing processes have a huge effect on the customer experience, and that's why CRM vendors are adopting BPM functionality and vice versa, according to Gartner. Article | 18 Sep 2008
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CRM is not dead
In this video from the Gartner CRM Summit, Scott Nelson, an analyst with Gartner, explains CRM's past and its promise for the future. Article | 16 Sep 2008