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CRM strategy

Digital CRM likely to alter service and data gathering

Disney World and other companies have started using digital CRM to get pulse of customers and gather data.
social media listening

Social media listening, also known as social media monitoring, is the process of identifying and assessing what is being said about a company, individual, product or brand.
CIO hopes CRM techniques will give muscle to Bally

Bally Total Fitness CIO Guy Thier wants to turn around the health club chain's image with new CRM strategies.
Social media channels need support in a call center

Proper staffing, training and strategies can make social media channels work wonders in a contact center, according to industry observers.

CRM strategy

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CRM is more than software

Tip
Book review - Accelerating Customer Relationships: Using CRM and Relationship Technologies

Success begins with understanding the processes involved in CRM and initiating appropriate actions to move into the future. Tip
Book Review - The ONEtoONE Fieldbook: The Complete Toolkit for Implementing a 1to1 Marketing Program

Tip
Book review: The customer relationship management planning guide v2.0

Read a review of The Customer Relationship Management Planning Guide v2.0: Steps I & II: Customer-Centric Planning & Redesigning Roles by Dick Lee. Tip
Keeping pace in CRM and eBusiness consulting

CRM consultants are adapting to the eBusiness client environment faster than ever and it's having a profound impact on the skills they need to be successful. Tip
CRM projects need dedicated leaders

Tip
Dealing with the uneducated customer

Tip
Positioning yourself as a leading CRM IT professional

Noted CRM consultant and author provides five strategies for IT professionals working in CRM to employ. Tip
Take the enterprise view

Tip
Plan and pilot before a CRM implementation

Planning a well-targeted pilot program can lead to a successful implementation on a larger scale, resulting in ROI faster than a quick - but ineffective - rollout. Tip

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