Commerce technology and strategy

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  • Salesforce Einstein

    Salesforce Einstein is an artificial intelligence technology that has been developed for the Sales, Service and Marketing Clouds. Einstein aims to bring intelligence to these systems through machine learning. Continue Reading

  • customer health score

    Customer health scores can be descriptive or predictive. Descriptive scores focus more on the current state of customer health, whereas predictive scores use current data triggers to predict a customer's future propensity to drop off or renew. Continue Reading

  • phygital

    Companies are seeking to combine physical and digital (phygital) communication channels and provide customers with a seamless experience. Continue Reading

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