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Commerce technology and strategy News
December 02, 2016
Experts held forth on the promise and pitfalls of technologies that are changing today's environment at the Gilbane conference.
November 29, 2016
HubSpot CEO Brian Halligan recently outlined research on how the sales cycle has changed: Supply is up, demand is down and the cold call is dead.
September 28, 2016
Companies are now seeing the critical nature of using data intelligence and data quality within intelligent systems to understand their customers.
August 19, 2016
Bringing intelligence to marketing systems is the theme for the next year, says Vala Afshar of Salesforce.
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Oracle Commerce Platform is omnichannel technology that integrates customer data into a 360-degree customer view. Find out more in this definition. Continue Reading
Learn how to improve the customer experience with these 15 customer experience initiatives any company can implement. Continue Reading
SAP Beyond CRM connects a customer's interactions and data, regardless of where transactions take place. Continue Reading
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Salesforce IoT Cloud came on the scene to great fanfare, but users are still struggling with how to make meaningful use of the data. Continue Reading
SAP's Beyond CRM initiative and Salesforce's Commerce Cloud are going after customer data silos and trying to create a truly omnichannel picture. Continue Reading
All of the leading vendors are building intelligence into their application platforms for sales, marketing and service. Why are intelligent systems so critical to company survival? Continue Reading
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Microsoft Cognitive Services has a new array of APIs to make it easier to scan text, video and audio data and to bring intelligence to a variety of mediums. Continue Reading
Location data is used to not only provide navigation, but also to enhance customer engagement and improve marketing. But the path to success with location technologies can have bumps. Continue Reading
Predictive analytics aren't just for the private sector. Government agencies are tapping into analytics to gain more lead time in determining demand for services. Continue Reading
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Customer service agents set the tone for a customer's interactions with a company. Learn how to improve the experience with contact center management dos and don'ts from an expert. Continue Reading
Kelly Roofing turned to Microsoft Dynamics to increase communications among salespeople and the back office -- and improve customer service. Continue Reading
Companies tend to focus on the events leading up to a sale. But research suggests that post-sale interaction is key for long-term relationships. Continue Reading