Commerce technology and strategy

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  • customer health score

    Customer health scores can be descriptive or predictive. Descriptive scores focus more on the current state of customer health, whereas predictive scores use current data triggers to predict a customer's future propensity to drop off or renew. Continue Reading

  • phygital

    Companies are seeking to combine physical and digital (phygital) communication channels and provide customers with a seamless experience. Continue Reading

  • customer engagement

    Customer engagement is the means by which a company forges a relationship with its customer base through advocacy and action on the part of customers. Continue Reading

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