Commerce technology and strategy

Commerce technology and strategy News

  • March 15, 2017 15 Mar'17

    Campaign Monitor's Tagga acquisition merges email marketing, CRM

    The purchase of Tagga is expected to help Campaign Monitor combine cloud email marketing with CRM. Less costly, more personalized marketing campaigns will be possible.

  • February 01, 2017 01 Feb'17

    How Salesforce AI aims to change everyday business

    The Salesforce flavor of artificial intelligence, Einstein, is trying to bring practical productivity to everyday tasks, but can it prevail over long-standing competition?

  • January 26, 2017 26 Jan'17

    Software creation is not for every startup

    While it may be beneficial in the long run, creating AI software requires patience, investment and the right cast of employees. For one company, the investment paid off.

  • January 03, 2017 03 Jan'17

    Three key 2017 technology trends to know

    Predictive analytics, voice-activated devices and artificial intelligence will take shape as significant technology trends in 2017. Some still await further maturity.

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  • virtual agent (intelligent virtual agent or virtual rep)

    A virtual agent (sometimes called an intelligent virtual agent, virtual rep or chatbot) is used to describe a program based in artificial intelligence (AI) that provides automated customer service. Continue Reading

  • chatbot

    A chatbot is a computer program that attempts to simulate the conversation of a human being via text or voice interactions. Continue Reading

  • social CRM

    Social CRM, or social relationship management, is customer relationship management and engagement fostered by communication with customers through social networking sites, such as Twitter and Facebook. Continue Reading

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