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Commerce technology and strategy News
March 15, 2017
The purchase of Tagga is expected to help Campaign Monitor combine cloud email marketing with CRM. Less costly, more personalized marketing campaigns will be possible.
February 01, 2017
The Salesforce flavor of artificial intelligence, Einstein, is trying to bring practical productivity to everyday tasks, but can it prevail over long-standing competition?
January 26, 2017
While it may be beneficial in the long run, creating AI software requires patience, investment and the right cast of employees. For one company, the investment paid off.
January 03, 2017
Predictive analytics, voice-activated devices and artificial intelligence will take shape as significant technology trends in 2017. Some still await further maturity.
Commerce technology and strategy Get Started
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Customer engagement is the means by which a company creates a relationship with its customer base to foster brand loyalty and awareness Continue Reading
Determining the features an organization needs in its WCM system can be intimidating. We break down the features and capabilities of the choices available today. Continue Reading
Marketing campaign management is the planning, executing, tracking and analysis of direct marketing campaigns. Continue Reading
Evaluate Commerce technology and strategy Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
A personalization engine can help provide a better customer experience. Expert Geoff Bock helps break down the differences between Acquia Lift, Evergage and Google Optimize. Continue Reading
With all the choices of CRM for SMBs in today's market, picking the right one for your organization can be overwhelming. Here are some tips to help choose the one for you. Continue Reading
AI chatbots may take over a variety of traditionally human-based tasks. What does that mean for human work? Continue Reading
Manage Commerce technology and strategy
Learn to apply best practices and optimize your operations.
Find out how enterprises can use CRM data to move from customer journeys toward AI marketing and engagement strategies. Continue Reading
In the age of omnichannel, an effective demand shaping process is critical. Here's what you need to know about the strategy and collaboration that process requires. Continue Reading
The need for omnichannel capabilities is a major force affecting modern supply chain management. Here are four ways to get strategic, so you won't be left behind. Continue Reading
Problem Solve Commerce technology and strategy Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
Learn how to improve the customer experience with these 15 customer experience initiatives any company can implement. Continue Reading
Customer service agents set the tone for a customer's interactions with a company. Learn how to improve the experience with contact center management dos and don'ts from an expert. Continue Reading
Kelly Roofing turned to Microsoft Dynamics to increase communications among salespeople and the back office -- and improve customer service. Continue Reading