Commerce technology and strategy News
February 01, 2017
The Salesforce flavor of artificial intelligence, Einstein, is trying to bring practical productivity to everyday tasks, but can it prevail over long-standing competition?
January 26, 2017
While it may be beneficial in the long run, creating AI software requires patience, investment and the right cast of employees. For one company, the investment paid off.
January 03, 2017
Predictive analytics, voice-activated devices and artificial intelligence will take shape as significant technology trends in 2017. Some still await further maturity.
December 02, 2016
Experts held forth on the promise and pitfalls of technologies that are changing today's environment at the Gilbane conference.
Commerce technology and strategy Get Started
Bring yourself up to speed with our introductory content
Marketing campaign management is the planning, executing, tracking and analysis of direct marketing campaigns. Continue Reading
Digital asset management (DAM) is a business process for organizing, storing and retrieving rich media and managing digital rights and permissions. Rich media assets include images, video, audio and other multimedia content. Continue Reading
Amazon Go is an e-commerce mobile application that enables consumers to purchase items in physical stores without waiting in lines or checking out with registers. Continue Reading
By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.
Evaluate Commerce technology and strategy Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
With the recent emergence of e-commerce technologies like Amazon Go and Commerce Cloud, customer experience has greater potential, but it also poses security issues. Continue Reading
Amazon is carving out new capabilities in the e-commerce market with its Amazon Go service -- which may have a profound impact on CRM, according to expert Jeff Kaplan. Continue Reading
Salesforce IoT Cloud came on the scene to great fanfare, but users are still struggling with how to make meaningful use of the data. Continue Reading
Manage Commerce technology and strategy
Learn to apply best practices and optimize your operations.
Microsoft Cognitive Services has a new array of APIs to make it easier to scan text, video and audio data and to bring intelligence to a variety of mediums. Continue Reading
Location data is used to not only provide navigation, but also to enhance customer engagement and improve marketing. But the path to success with location technologies can have bumps. Continue Reading
Predictive analytics aren't just for the private sector. Government agencies are tapping into analytics to gain more lead time in determining demand for services. Continue Reading
Problem Solve Commerce technology and strategy Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
Learn how to improve the customer experience with these 15 customer experience initiatives any company can implement. Continue Reading
Customer service agents set the tone for a customer's interactions with a company. Learn how to improve the experience with contact center management dos and don'ts from an expert. Continue Reading
Kelly Roofing turned to Microsoft Dynamics to increase communications among salespeople and the back office -- and improve customer service. Continue Reading