New & Notable
Customer data integration and CRM News
June 23, 2014
Micros Systems sells POS software to major retailers, restaurants and hotels. Why is Oracle interested in that? Maybe, it's about the data.
May 27, 2014
Companies need to take a data-driven approach to marketing, sales and product development to stay ahead of the customer empowerment curve.
November 21, 2013
The CFO of a social media startup talks about his excitement regarding marketing analytics and cloud marketing after a keynote at Dreamforce 13.
April 02, 2012
Companies should put aside internal differences to get handle on MDM, a Gartner researcher says at the group’s CRM conference.
Customer data integration and CRM Get Started
Bring yourself up to speed with our introductory content
As call centers modernize, they face serious challenges in terms of legacy application integration with new systems. Continue Reading
Forrester's Mike Gualtieri details how to develop a unified plan for managing customer data that gives business users what they need to succeed. Continue Reading
Integration (from the Latin integer, meaning whole or entire) generally means combining parts so that they work together or form a whole. Continue Reading
Evaluate Customer data integration and CRM Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
CRM platforms could connect traditionally back-office applications such as ERP systems, HR and so on. Could CRM make ERP irrelevant? Continue Reading
Organizations that run multichannel contact centers have an easier time accessing customer data. Continue Reading
The use of connections in topological data analysis may help the crunching of social media data, according to consultant Denis Pombraint. Continue Reading
Manage Customer data integration and CRM
Learn to apply best practices and optimize your operations.
A lack of data integration between CRM and other back-end systems still impedes true mobile CRM capability. Continue Reading
Companies want to use better data analytics to get a more comprehensive understanding of their customers. But today's reality suggests that is in the distant future. Continue Reading
Customer data is the currency of business today. But customer data quality efforts are often overlooked, which undermines records management strategy. Continue Reading
Problem Solve Customer data integration and CRM Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
These six must-haves in CRM data analytics applications get you closer to customers through behavioral insight. Continue Reading
According to Salesforce.com, about 70% of CRM data “goes bad,” or becomes obsolete, annually. Find out the truth behind this statistic, and strategies companies can use to keep data up to date. Continue Reading
Expert Lori Bocklund weighs in on using real-time speech analytics to monitor your agents. Continue Reading