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Customer data integration and CRM News
June 07, 2017
Companies selling to 27 European Union nations must monitor how the GDPR will affect marketing, as the EU creates new guidelines for CRM use of customer data.
May 25, 2017
By partnering with multiple data monetization companies, The Weather Company is providing more data points to marketers and advertisers.
March 31, 2017
With Sales Navigator enhancements, which include an enterprise edition, LinkedIn hopes to capitalize on sales reps' increasing use of social media as a sales tool.
March 30, 2017
By offering an inexpensive cloud-based contact center product, Amazon hopes to monetize its own software in a new growing market.
Customer data integration and CRM Get Started
Bring yourself up to speed with our introductory content
A customer journey map is a diagram or several diagrams that depict the stages customers go through when interacting with a company, from buying products online to accessing customer service on the phone to airing grievances on social media. Continue Reading
New technologies such as artificial intelligence, virtual reality and customer personalization bridge the gap between online and offline sales and create new e-commerce experiences. Continue Reading
It's not enough to just purchase new marketing software. Your overall business strategy will determine your company's needs and steer you away from costly mistakes. Continue Reading
Evaluate Customer data integration and CRM Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
AI, analytics and machine learning -- once separate technologies -- are now integrating into powerful new combinations for customer retention and service. Continue Reading
Amid a flurry of acquisitions, Salesforce signaled its intention to expand customer management into retail, where enhanced e-commerce functionality can strengthen service. Continue Reading
With all the choices of CRM for SMBs in today's market, picking the right one for your organization can be overwhelming. Here are some tips to help choose the one for you. Continue Reading
Manage Customer data integration and CRM
Learn to apply best practices and optimize your operations.
When navigating the ever-changing marketing technology landscape, Emarsys CMO Allen Nance first asks how emerging technology can help customers. Continue Reading
The difference between traditional data governance and rules surrounding the mining of customer data is an extra layer to prevent the 'stalker effect' that turns away business. Continue Reading
Customer data governance policies differ from traditional data governance in several ways. Finding that line between building trust among customers and stalking them is a start. Continue Reading
Problem Solve Customer data integration and CRM Issues
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Azumi Mobile, a smartphone manufacturer, takes advantage of software from DeviceBits to merge AI, machine learning and predictive analytics to overhaul its customer experience journey. Continue Reading
The internet of things may reduce costs and create new experiences for consumers, but it still needs to mature to produce consistent value for companies. Continue Reading
Sales practices at Houghton Mifflin Harcourt were all over the place just a few years ago. But unifying teams and digitizing processes helped the publisher gain visibility into customer data. Continue Reading