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Customer data integration and CRM News
November 29, 2017
It can be challenging to pick a call center technology, implement it and optimize it for the best results. Here are the top 8 call center tools to deliver the best customer experience.
June 07, 2017
Companies selling to 27 European Union nations must monitor how the GDPR will affect marketing, as the EU creates new guidelines for CRM use of customer data.
May 25, 2017
By partnering with multiple data monetization companies, The Weather Company is providing more data points to marketers and advertisers.
March 31, 2017
With Sales Navigator enhancements, which include an enterprise edition, LinkedIn hopes to capitalize on sales reps' increasing use of social media as a sales tool.
Customer data integration and CRM Get Started
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The San Antonio Spurs adopted Kore Software to build on top of its CRM to help with customer experience. Continue Reading
A digital assistant is an application program that can understand natural human language and complete electronic tasks for the end user. Continue Reading
It could take a lot of programming and maintenance to tailor a CRM system to a B2B or B2C company's market, customer base and seasonal swings. New CRM AI options are changing all that. Continue Reading
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Integration software has become a necessary tool for companies that use cloud-based software. Continue Reading
AI, analytics and machine learning -- once separate technologies -- are now integrating into powerful new combinations for customer retention and service. Continue Reading
Amid a flurry of acquisitions, Salesforce signaled its intention to expand customer management into retail, where e-commerce functionality from Demandware can strengthen service. Continue Reading
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Integrating AI technologies into CRM platforms is beginning to pay off for sales teams as they start to see the benefits of predictive lead scoring. Continue Reading
When navigating the ever-changing marketing technology landscape, Emarsys CMO Allen Nance first asks how emerging technology can help customers. Continue Reading
The difference between traditional data governance and rules surrounding the mining of customer data is an extra layer to prevent the 'stalker effect' that turns away business. Continue Reading
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Azumi Mobile, a smartphone manufacturer, takes advantage of software from DeviceBits to merge AI, machine learning and predictive analytics to overhaul its customer experience journey. Continue Reading
Customer data governance policies differ from traditional data governance in several ways. Finding that line between building trust among customers and stalking them is a start. Continue Reading
The internet of things may reduce costs and create new experiences for consumers, but it still needs to mature to produce consistent value for companies. Continue Reading