Customer data integration and CRM

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  • Note to IT execs: AI technology is part of your future

    IT executives will best position themselves for change by embracing artificial intelligence. Expert Reda Chouffani shares three ways AI is being used by organizations. Continue Reading

  • Microsoft Dynamics 365

    Microsoft Dynamics 365 is a new service that integrates Microsoft’s CRM system with ERP data as well as with Office 365 to give sales people greater data intelligence about customer records in terms of customer transactions, customer behavior and ... Continue Reading

  • buyer personas (customer personas)

    A buyer persona is a composite representation of the attributes and demographics of a segment of a company's target customers. Attributes are based on market research and data on an existing customer base. Continue Reading

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