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Customer data integration and CRM News
July 24, 2015
Oracle updates its Sales Cloud to increase sales; Infer announces new lead gen product; and Xactly Strategic Services aims to drive workforce management.
June 12, 2015
As mobile e-commerce gathers steam, companies are struggling to make it a frictionless reality for customers and pain-free for themselves.
June 08, 2015
A handful of companies are giving reps analytics tools to chase down promising leads, diagnose sales performance and forecast business opportunities.
May 28, 2015
While Power BI took center stage at Microsoft Convergence, many users are struggling with CRM basics. Also: insight on the Spark processing engine.
Customer data integration and CRM Get Started
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Integration is the act of bringing together smaller components into a single system that functions as one. Continue Reading
Customer journey maps enable companies to prevent customer experience problems from escalating. Continue Reading
Companies constantly chase the "360-degree view of the customer," aiming to merge different data sources to provide timely, consistent service. Continue Reading
Evaluate Customer data integration and CRM Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Mobile experiences are poised to become increasingly personalized and interactive, but that requires sound information architecture on the back end. Continue Reading
Cities like Palo Alto have launched IoT initiatives that are designed to improve citizens' lives and curb traffic congestion and water usage. Continue Reading
Marrying front- and back-office data is becoming increasingly important to all sorts of business operations. Continue Reading
Product ReviewsPowered by IT Central Station
It was easy to deploy and configure in the cloud and to integrate with other Microsoft tools, but we've yet to see whether it will scale for millions of records.Powered by IT Central Station
Valuable Features: Its data quality, as well as integration with other Microsoft tools. • Deployment Issues: No issues encountered. •...Continue Reading
It helped us realize our goal of maintaining a distinct (golden) record for better decision making and reporting, but we used to face some Java application problems using it.Powered by IT Central Station
Valuable Features: It allows you to build your own rules to identify the golden records as part of master data management. • Improvements...Continue Reading
It eliminates the need to run a full tokenization process during the match and merge process, but Informatica's internal testing should have caught many of the bugs we found.Powered by IT Central Station
Valuable Features: The improved interface (IDD), eliminating the need to run a full tokenization process during match & merge process...Continue Reading
Manage Customer data integration and CRM
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Sales teams have a basic but ever-challenging task: Sell stuff and make money for the company. But they can't do that without proper insight into the business. Continue Reading
Marketing automation and CRM systems can help, but proactive cohesion among sales and marketing teams is the main driver of better service offerings. Continue Reading
An ERP implementation nearly goes off the rails when employees buck digitization, centralization and a shift from paper-based processes. Continue Reading
Problem Solve Customer data integration and CRM Issues
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Sales practices at Houghton Mifflin Harcourt were all over the place just a few years ago. But unifying teams and digitizing processes helped the publisher gain visibility into customer data. Continue Reading
As customers become more knowledgeable about products, sales reps can't just sell with the gift of gab. Today they need tools that help target people who are ready to bite. Continue Reading
Some CRM vendors have started to demonstrate the power of unified CRM platforms, enabling companies to manage customer data, analytics, financials and more from a single application and get a unified view. But many companies still struggle with ... Continue Reading