Email Alerts
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Effective 'big data' strategy helps advertising firm attract clients
Online advertising company adMarketplace uses a mix of NoSQL and SQL databases in a "big data" environment that feeds its search syndication system. Case study
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Don't rush integration of CRM and ERP cloud data
Integrating cloud-based CRM and ERP systems requires clean data. Feature
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Integrating cloud ERP and CRM applications? Show how it can pay
Getting such apps to work together is challenging, but doing so can streamline data and improve customer experience management, analysts say. Feature
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Customer data integration and data quality
Customer data integration (CDI) can help organizations achieve a unified view of the customer, but data quality management comes with its share of challenges. Browse this collection of customer data integration and data quality news, tips and other r... Resource Center
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Are you a CDI know-it-all?
Take this short five-minute quiz to test your CDI knowledge. Quiz
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Data Quality Quiz
Test your knowledge with nine data quality questions from SearchCRM.com. Quiz
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Gartner: Companies must master Master Data Management best practices
Companies should put aside internal differences to get handle on MDM, a Gartner researcher says at the group’s CRM conference. News | 02 Apr 2012
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Effective lead management can boost profits, Gartner says
Gartner analyst Chris Fletcher explains where companies should be focusing their lead management efforts. News | 23 Mar 2012
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Group pushes for social media measurement standards
Consultant and author Katie Paine has formed a social media standards group to create definitions and best practices for defining customer relationships, influence and engagement. News | 21 Dec 2011
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Experts say CEM technology can build single view of customer
Communicating with customers through multiple channels is not a luxury, it’s a necessity. Find out how companies use CEM technology to craft a single view of the customer across channels. News | 28 Sep 2011
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Salesforce.com ramps up plans for CRM data integration
Salesforce.com has big plans for social customer profiles, but it might take a whiole for this concept of CRM data integration to fully translate into reality. News | 20 Sep 2011
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Users cite problems with Dell Boomi SaaS integration suite
Dell this week released an update to its newly acquired Boomi SaaS integration suite, but at least two companies say you won't catch them using the product anymore. News | 28 Apr 2011
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Integration between KM tools and CRM leads to happier customers
Enterprises need to do a better job of integrating KM tools with CRM systems, according to IT industry experts and attendees of KMWorld 2010. News | 29 Nov 2010
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Data virtualization software vs. data warehousing: Qualcomm makes the call
Data virtualization can be a highly effective alternative to data warehousing, according to the director of IT enterprise architecture at Qualcomm. News | 30 Sep 2010
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Forrester: Decentralized approach to customer data analytics the norm
Most companies decentralize customer data analytics teams, but a centralized approach better ensures that analytics expertise is shared company-wide, according to Forrester Research. News | 01 Sep 2010
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Newly combined SAP and Sybase could mean big trouble for Oracle
SAP and Sybase are making a big play for Oracle database and business applications customers, according to industry experts. News | 20 Aug 2010
- See more News on Customer data integration and CRM
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Siebel's future: So much depends on the UAN
Siebel's UAN is a critical piece of the CRM giant's competitive strategy. But where is the UAN? Tip
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The real deal on integration
Can Siebel meet the market's challenge? Tip
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Criteria for a data warehouse DBMS selection, Part 2
The DBMS selection should be the first technology decision for a DW and it should conform to the following criteria... Tip
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Criteria for a data warehouse DBMS selection
Data warehouse platform/DBMS decisions are still being made. Tip
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Making ETL changes
After implementation, ETL changes will fall into 1 of 5 categories... Tip
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Object inheritance in data modeling
One of the golden rules to modeling a data warehouse is that the model should be business oriented. Tip
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The data modeler's challenge, part 2
Conversely, an 'Individual' can purchase the service. Tip
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Customer data matching techniques
Customer data matching techniques presented here can compare customer records and cut down on errors in customer data. Tip
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What to use for ETL: Tool or spool
There is always controvesy about which to use -- tool or spool. Tip
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Media company consolidates customer data
CMP wanted to consolidate their customer data and facilitate promotional targeting. Tip
- See more Tips on Customer data integration and CRM
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More data makes CRM data management harder, but still doable
According to Salesforce.com, about 70% of CRM data “goes bad,” or becomes obsolete, annually. Find out the truth behind this statistic, and strategies companies can use to keep data up to date. Ask the Expert
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The pros and cons of real-time speech analytics to monitor agents
Expert Lori Bocklund weighs in on using real-time speech analytics to monitor your agents. Ask the Expert
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What data integration software is right for us?
Find out about different types of data integration software and data integration vendors in this expert tip. Learn about MDM, EAI, EII, and more. Ask the Expert
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Customer database management tips for the customer-centric company
Find out what steps to take before establishing customer database management tactics in this expert tip. Learn how to uncover customer needs and wants. Ask the Expert
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CDI best practices to follow during a CRM migration
Read CDI best practices and find out why companies should identify business rules up front when planning a CRM migration in this tip from expert Jill Dyche. Ask the Expert
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Tracking consumer purchase behavior with third-party data
Get tips for understanding and tracking customer buying behavior in this expert Q&A with Don Peppers. Ask the Expert
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Mining customer data through airline mileage programs
Ask the Expert
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How can manufacturers get feedback directly from users?
What are the best ways for manufacturers to get direct continuous feedback from the final user of the product? Ask the Expert
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Neural networks in MS data mining
Ask the Expert
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Using real-time, Class I ODS for customer data
Ask the Expert
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skewness
Skewness is asymmetry in a statistical distribution, in which the curve appears distorted or skewed either to the left or to the right. Skewness can be quantified to define the extent to which a distribution differs from a normal distribution. Definition
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explicit data
Explicit data is data that is provided intentionally and taken at face value rather than analyzed or interpreted for further meaning. Examples of explicit data include information provided in surveys and membership applications. Definition
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integration
Integration (from the Latin integer, meaning whole or entire) generally means combining parts so that they work together or form a whole. Definition
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database of record (DBOR)
A database of record (DBOR) is a repository for centralized storage of information about objects or people... (Continued) Definition
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Web mining
In customer relationship management (CRM), Web mining is the integration of information gathered by traditional data mining methodologies and techniques with information gathered over the World Wide Web. Definition
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skewness
Skewness is asymmetry in a statistical distribution, in which the curve appears distorted or skewed either to the left or to the right. Skewness can be quantified to define the extent to which a distribution differs from a normal distribution. Definition
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explicit data
Explicit data is data that is provided intentionally and taken at face value rather than analyzed or interpreted for further meaning. Examples of explicit data include information provided in surveys and membership applications. Definition
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Effective 'big data' strategy helps advertising firm attract clients
Online advertising company adMarketplace uses a mix of NoSQL and SQL databases in a "big data" environment that feeds its search syndication system. Case study
-
Don't rush integration of CRM and ERP cloud data
Integrating cloud-based CRM and ERP systems requires clean data. Feature
-
Integrating cloud ERP and CRM applications? Show how it can pay
Getting such apps to work together is challenging, but doing so can streamline data and improve customer experience management, analysts say. Feature
-
Gartner: Companies must master Master Data Management best practices
Companies should put aside internal differences to get handle on MDM, a Gartner researcher says at the group’s CRM conference. News
-
Effective lead management can boost profits, Gartner says
Gartner analyst Chris Fletcher explains where companies should be focusing their lead management efforts. News
-
More data makes CRM data management harder, but still doable
According to Salesforce.com, about 70% of CRM data “goes bad,” or becomes obsolete, annually. Find out the truth behind this statistic, and strategies companies can use to keep data up to date. Ask the Expert
-
Group pushes for social media measurement standards
Consultant and author Katie Paine has formed a social media standards group to create definitions and best practices for defining customer relationships, influence and engagement. News
-
The pros and cons of real-time speech analytics to monitor agents
Expert Lori Bocklund weighs in on using real-time speech analytics to monitor your agents. Ask the Expert
- See more All on Customer data integration and CRM
About Customer data integration and CRM
Customer data integration (CDI) can help organizations achieve a unified view of the customer. Find customer data integration best practices, help with customer data integration projects and expert advice about managing customer data in this section. Discover how to build a business case for CDI, learn how to capture customer data and how to make the most of it. Get tips for customer data entry and customer data matching, expert advice for customer de-duplication and data quality best practices. In this section, read about CDI vendors and products, plus get CDI resources like a guide on data quality and a quiz on the 360 degree view of the customer.