Customer data integration and CRM

Customer data integration (CDI) can help organizations achieve a unified view of the customer. Find customer data integration best practices, help with customer data integration projects and expert advice about managing customer data in this section. Discover how to build a business case for CDI, learn how to capture customer data and how to make the most of it. Get tips for customer data entry and customer data matching, expert advice for customer de-duplication and data quality best practices. In this section, read about CDI vendors and products, plus get CDI resources like a guide on data quality and a quiz on the 360 degree view of the customer.

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Must read

  • Three requirements in a data consolidation project Article - Data consolidation is moving slowly despite the clear benefits. A successful project requires three main ingredients -- a CEO mandate, enterprise-wide commitment and an investment of time and money.
  • Talkin' turkey with dirty data Article - When Jennie-O Foods merged with The Turkey Store, it had more than just processed turkey to integrate. The combined company created a Corporate Information Factory to centralize its data.

News:

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Expert Technical Advice:

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CRM Customer data integration and CRM Experts

Jill Dyche

Jill Dyché, Partner and co-founder, Baseline Consulting

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Reference & Learning:

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  • Customer data integration and data quality

    Resource Center - Customer data integration (CDI) can help organizations achieve a unified view of the customer, but data quality management comes with its share of challenges. Browse this collection of customer data integration and data quality news, tips and other...

  • 360-degree view of the customer quiz

    Quiz - For years, organizations have been after the elusive "360-degree view of the customer." In 2007, customer data integration (CDI) was a top concern for users, and it was also a top priority for vendors, many of which are developing CDI-related products....

  • SAP vs. Oracle

    Face-off - The SAP/Oracle battle is as fierce as ever. Who will emerge victorious? In this face-off article, two prominent experts from both sides of the fence make their respective cases.

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White Papers

  • Business Intelligence Solution for Web Infrastructure Open the Door to Better Decisions - Vendor Webcast Published by: Sun Microsystems, Inc. | 22 Oct 2009

    Webcast - Composed of Sun hardware systems and commercial open-source solutions Pentaho for BI and data integration, and Infobright, built on MySQL, for data warehousing, this solution comes in two customizable recommended configurations to fit your data requirements and budget -- and ease deployment.

  • In-database Analytics Demystified - Expert Podcast Published by: Sybase, Inc. | 20 Oct 2009

    Podcast - In this podcast, listeners will hear a vendor-neutral, executive overview of in-database analytics technology from independent expert Rick Sherman. Find out how the technology works -- and how companies are leveraging it for improved operational efficiency and other business benefits.

  • The Total Economic Impact Of DMExpress Published by: Syncsort | 25 Aug 2008

    White Paper - The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of DMExpress on their organizations. Forrester’s aim is to clearly show all calculations and assumptions used in the analysis.

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Definitions:

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See also -Topics Related to Data integration:

Analytics, Customer privacy, Data governance, Data quality management