Customer data integration and CRM News
June 16, 2016
There are a number of tools that help companies collect and analyze customer data behind the scenes, but the most valuable interactions may happen out in the open on social media.
May 27, 2016
By compiling digital footprint and using predictive intelligence, software company 6Sense looks ahead, not back.
May 19, 2016
Companies like Lyft are part of smart city projects to reduce traffic congestion and improve transportation. Find out what types of applications could have a greater impact.
December 22, 2015
New CRM technologies such as the Internet of Things and native analytics apps piqued interest in 2015. But adoption of these technologies has yet to reach critical mass.
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A buyer persona is a composite representation of the attributes and demographics of a segment of a company's target customers. Attributes are based on market research and data on an existing customer base. Continue Reading
A customer account record is the basic unit of information about a customer that resides in a CRM, or customer relationship management system. Continue Reading
Salesforce continued to tout products such as Wave and Lightning at Dreamforce 2015 while also introducing users to new ones like its IoT and Health Clouds. Continue Reading
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Sales intelligence tools are helping sales teams home in on truly valuable prospects, rather than waste time on duds. But they require some culture change. Continue Reading
With sales teams struggling to access and consume data, Salesforce Wave Analytics promises ease of use and accessibility. Continue Reading
Salesforce, the CRM provider, is tapping key partners to pilot IoT, and the success of the IoT Cloud may turn on the partner ecosystem. Continue Reading
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Data is an important commodity for businesses -- but only if it's clean. Use these data quality and data enrichment tips to keep your CRM system in shape. Continue Reading
Microsoft Dynamics CRM and NAV integration is more art than science, but this tip provides the steps and paths to some readily available tools that can help. Continue Reading
The ubiquitous nature of social media and mobile devices has conditioned consumers to expect on-demand customized service delivered quickly to their platform of choice. But reaching customers on mobile and social channels isn't always easy. ... Continue Reading
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The internet of things may reduce costs and create new experiences for consumers, but it still needs to mature to produce consistent value for companies. Continue Reading
Sales practices at Houghton Mifflin Harcourt were all over the place just a few years ago. But unifying teams and digitizing processes helped the publisher gain visibility into customer data. Continue Reading
As customers become more knowledgeable about products, sales reps can't just rely on the gift of gab. Today they need sales management software that help target people who are ready to bite. Continue Reading