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Experts say CEM technology can build single view of customer
Communicating with customers through multiple channels is not a luxury, it’s a necessity. Find out how companies use CEM technology to craft a single view of the customer across channels. News
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Salesforce.com ramps up plans for CRM data integration
Salesforce.com has big plans for social customer profiles, but it might take a whiole for this concept of CRM data integration to fully translate into reality. News
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Users cite problems with Dell Boomi SaaS integration suite
Dell this week released an update to its newly acquired Boomi SaaS integration suite, but at least two companies say you won't catch them using the product anymore. News
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Integration between KM tools and CRM leads to happier customers
Enterprises need to do a better job of integrating KM tools with CRM systems, according to IT industry experts and attendees of KMWorld 2010. News
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Data virtualization software vs. data warehousing: Qualcomm makes the call
Data virtualization can be a highly effective alternative to data warehousing, according to the director of IT enterprise architecture at Qualcomm. News
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Forrester: Decentralized approach to customer data analytics the norm
Most companies decentralize customer data analytics teams, but a centralized approach better ensures that analytics expertise is shared company-wide, according to Forrester Research. News
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Newly combined SAP and Sybase could mean big trouble for Oracle
SAP and Sybase are making a big play for Oracle database and business applications customers, according to industry experts. News
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Salesforce.com acquires Jigsaw's SaaS-based data services
Salesforce.com is buying Jigsaw's online data services company and sees an opportunity to develop software on top of the information sharing service. News
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Will Microsoft Dallas make integrating third-party data and BI easier?
A new data exchange from Microsoft, code-named Dallas, could make it easier for companies to integrate third-party data with internal BI and other analytic applications News
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Informatica and IBM MDM vendor acquisitions put MDM in the spotlight
With two major acquisitions and the release of the first open source master data management (MDM) platform, MDM technology may be primed for a resurgence. News