Customer data integration and CRM

Email Alerts

Register now to receive SearchCRM.com-related news, tips and more, delivered to your inbox.
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

  • Tracking consumer purchase behavior with third-party data

    Get tips for understanding and tracking customer buying behavior in this expert Q&A with Don Peppers.  Ask the Expert

  • CRM integration: Top five headlines

    These top CRM integration headlines will update you on the latest in integrating and managing customer data with CRM. We've collaborated with our colleagues at SearchDataManagement.com to offer a complete picture of the latest in CRM integration with...  Article

  • integration

    Integration (from the Latin integer, meaning whole or entire) generally means combining parts so that they work together or form a whole.  Definition

  • A true view of the customer requires data 'symbiosis'

    Data quality is not enough by itself. Organizations need to complement it with data integration to preserve customer service and changing processes.  Article

  • database of record (DBOR)

    A database of record (DBOR) is a repository for centralized storage of information about objects or people... (Continued)  Definition

  • Best practices in managing customer data

    A survey by Aberdeen found that effective customer data management initiatives have executive endorsement, a centralized location and don't necessarily need master data management.  Article

  • CDI takes more than just CRM, data warehouses

    Speaking at a recent industry event, consultant Jill Dyche said companies need more than CRM and a data warehouses to run a customer data integration project.  Article

  • Microsoft goes outside for CDI help

    Microsoft chose a CDI vendor for its internal project based on one key criterion.  Article

  • Travelocity 'activates' customer data for BI

    Like many businesses today, the online travel resource is launching an active data warehouse for customers to bolster business intelligence and CRM.  Article

  • SAP MDM helps Ericsson grasp customer, vendor data

    Dozens of SAP instances and information about thousands of vendors left electronic giant Ericsson with tangled data and a myriad of master data issues.  Article

Back to top