CRM / Call Center Topics:
Customer data integration and CRM
Customer data integration (CDI) can help organizations achieve a unified view of the customer. Find customer data integration best practices, help with customer data integration projects and expert advice about managing customer data in this section. Discover how to build a business case for CDI, learn how to capture customer data and how to make the most of it. Get tips for customer data entry and customer data matching, expert advice for customer de-duplication and data quality best practices. In this section, read about CDI vendors and products, plus get CDI resources like a guide on data quality and a quiz on the 360 degree view of the customer.
-
Tips for using analytical tools to take action on customer data
Tip - When used effectively, customer data can provide decision-making support, increase profits and provide a competitive advantage. Find out how to use analytics tools to leverage customer information.
-
Customer database management tips for the customer-centric company
Ask the Expert - Find out what steps to take before establishing customer database management tactics in this expert tip. Learn how to uncover customer needs and wants.
-
What data integration software is right for us?
Ask the Expert - Find out about different types of data integration software and data integration vendors in this expert tip. Learn about MDM, EAI, EII, and more.
-
CDI best practices to follow during a CRM migration
Ask the Expert - Read CDI best practices and find out why companies should identify business rules up front when planning a CRM migration in this tip from expert Jill Dyche.
-
What's the best method for customer data entry in Microsoft CRM?
Ask the Expert - According to Richard Smith, the best way to capture customer data depends upon the nature of the data that you are trying to capture and how you intend to use it. Read his advice for Excel and Dynamics here.
-
Customer data matching techniques
Tip - Customer data matching techniques presented here can compare customer records and cut down on errors in customer data.
-
Customer data mining and personalization
Tip - In this tip, find out how to practice customer data mining to personalize customer marketing interactions.
CRM Solutions from SearchCRM, White Papers, CRM Expert Advice, CRM News
CRM Resources