CRM / Call Center Topics:
Customer data integration and CRM
Customer data integration (CDI) can help organizations achieve a unified view of the customer. Find customer data integration best practices, help with customer data integration projects and expert advice about managing customer data in this section. Discover how to build a business case for CDI, learn how to capture customer data and how to make the most of it. Get tips for customer data entry and customer data matching, expert advice for customer de-duplication and data quality best practices. In this section, read about CDI vendors and products, plus get CDI resources like a guide on data quality and a quiz on the 360 degree view of the customer.
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BT taps open source BI, homegrown DW for customer data
SearchDataManagement.com
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23 Oct 2009
News - Telecommunications giant British Telecom built its own data warehouse from the ground up, then added open source software from JasperSoft to unlock customer data.
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A guide to using customer data and analytics tools for customer loyalty
01 Sep 2009
News - After years of collecting customer data, companies have a wealth of information about who their customers are and who's loyal, but finding and managing that data is daunting.
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Leveraging customer data to maintain customer loyalty obvious, not easy
01 Sep 2009
Article - After years of collecting customer data, companies have a wealth of information about who their customers are and who's loyal, but finding and managing that data is a daunting task.
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Voices of CRM: Jill Dyché on managing customer data, social networks
Voices of CRM blog
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27 Jul 2009
News - Jill Dyché, an expert on both data management and CRM, shares her advice on managing customer data, social networks and MDM/CDI in this podcast.
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Jigsaw offers corporate data free of charge, partners with SaaS CRM
04 Jun 2008
Article - Seeking to take on Hoovers, the user-generated contact database Jigsaw is offering corporate data free of charge and partnering with on-demand CRM vendors.
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Customer data basis for CRM, MDM at Schneider
13 Nov 2007
Article - Embarking on a CRM project, Schneider discovered a customer master was vital not only to CRM but to many of its strategic growth objectives.
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CRM integration: Top five headlines
01 Oct 2007
Article - These top CRM integration headlines will update you on the latest in integrating and managing customer data with CRM. We've collaborated with our colleagues at SearchDataManagement.com to offer a complete picture of the latest in CRM integration with...
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A true view of the customer requires data 'symbiosis'
02 Jan 2007
Article - Data quality is not enough by itself. Organizations need to complement it with data integration to preserve customer service and changing processes.
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Best practices in managing customer data
24 Aug 2006
Article - A survey by Aberdeen found that effective customer data management initiatives have executive endorsement, a centralized location and don't necessarily need master data management.
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CDI takes more than just CRM, data warehouses
10 Aug 2006
Article - Speaking at a recent industry event, consultant Jill Dyche said companies need more than CRM and a data warehouses to run a customer data integration project.
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