Customer data integration and CRM

Customer data integration (CDI) can help organizations achieve a unified view of the customer. Find customer data integration best practices, help with customer data integration projects and expert advice about managing customer data in this section. Discover how to build a business case for CDI, learn how to capture customer data and how to make the most of it. Get tips for customer data entry and customer data matching, expert advice for customer de-duplication and data quality best practices. In this section, read about CDI vendors and products, plus get CDI resources like a guide on data quality and a quiz on the 360 degree view of the customer.

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  • Customer data integration and data quality

    Resource Center - Customer data integration (CDI) can help organizations achieve a unified view of the customer, but data quality management comes with its share of challenges. Browse this collection of customer data integration and data quality news, tips and other...

  • 360-degree view of the customer quiz

    Quiz - For years, organizations have been after the elusive "360-degree view of the customer." In 2007, customer data integration (CDI) was a top concern for users, and it was also a top priority for vendors, many of which are developing CDI-related products....

  • SAP vs. Oracle

    Face-off - The SAP/Oracle battle is as fierce as ever. Who will emerge victorious? In this face-off article, two prominent experts from both sides of the fence make their respective cases.

  • Data Quality Quiz

    Quiz - Test your knowledge with nine data quality questions from SearchCRM.com.

See also -Topics Related to Data integration:

Analytics, Customer privacy, Data governance, Data quality management