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Customer data management News
August 07, 2015
This episode of BizApps Today looks at the appeal of MongoDB database features and why companies struggle with determining a unified view of their customers.
July 24, 2015
Oracle updates its Sales Cloud to increase sales; Infer announces new lead gen product; and Xactly Strategic Services aims to drive workforce management.
July 01, 2015
While malls are dying, lifestyle centers could signal the next chapter for retail -- aided by mobile technologies.
June 15, 2015
Sales intelligence is making brainiacs out of sales reps. As companies look for ways to capture the attention of customers new and old, many are turning to analytics tools and data to help seal the deal.
Some use data to shape sales ...
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Integration is the act of bringing together smaller components into a single system that functions as one. Continue Reading
All organizations use business metrics in order to monitor, track and quantify the state of their internal and external processes. Continue Reading
Customer journey maps enable companies to prevent customer experience problems from escalating. Continue Reading
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Mobile location-based services enable companies to enlist data for greater insight about their customers. But success in LBS isn't guaranteed. Continue Reading
For companies to use data analytics effectively, they need to enlist human curiosity to ask the right questions of the data. Continue Reading
Mobile experiences are poised to become increasingly personalized and interactive, but that requires sound information architecture on the back end. Continue Reading
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When customers come into a store with offers from location-based service apps, like mobile wallets, it indicates a new level of buying intention greater than just window shopping. Continue Reading
Companies' content marketing strategies fall flat when they lack insight about what kind of content resonates with their audiences. Continue Reading
As mobile e-commerce gathers steam, companies are struggling to make it a frictionless reality for customers and pain-free for themselves. Continue Reading
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Sales practices at Houghton Mifflin Harcourt were all over the place just a few years ago. But unifying teams and digitizing processes helped the publisher gain visibility into customer data. Continue Reading
Kelly Roofing turned to Microsoft Dynamics to increase communications among salespeople and the back office -- and improve customer service. Continue Reading
As customers become more knowledgeable about products, sales reps can't just sell with the gift of gab. Today they need tools that help target people who are ready to bite. Continue Reading