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  • Seeking treasure from social media tracking? Follow the customer

    Social media analytics tools can help companies dig into layers of online customer data in search of business gold. But a human touch is needed, too.

  • Data management platform adds analytics for digital marketers

    Data management platform Crowd Control puts more analytics power into the hands of digital marketers and media buyers.

  • causation

    Causation, or causality, is the capacity of one variable to influence another. The first variable may bring the second into existence or may cause the incidence of the second variable to fluctuate.

  • correlation

    Correlation is a statistical measure that indicates the extent to which two or more variables fluctuate together. A positive correlation indicates the extent to which those variables increase or decrease in parallel; a negative correlation indicates the extent to which one variable increases as the other decreases.

  • data-driven decision management (DDDM)

    Data-driven decision management (DDDM) is an approach to business governance that focuses on gathering data and analyzing it to guide corporate decisions and policies. The data-driven approach is gaining popularity within the enterprise as the amount of data available increases in tandem with market pressures.

  • data-driven disaster

    A data-driven disaster is a serious problem caused by one or more ineffective data analysis processes.

  • General Architecture for Text Engineering (GATE)

    General Architecture for Text Engineering (GATE) is a development environment for writing software that can process human-language text. In particular, GATE is used for computational language processing and text mining.

  • skewness

    Skewness is asymmetry in a statistical distribution, in which the curve appears distorted or skewed either to the left or to the right. Skewness can be quantified to define the extent to which a distribution differs from a normal distribution.

  • scatter plot

    A scatter plot is a set of points plotted on a horizontal and vertical axes. Scatter plots are useful data visualization tools for illustrating a trend. 

  • explicit data

    Explicit data is data that is provided intentionally and taken at face value rather than analyzed or interpreted for further meaning. Examples of explicit data include information provided in surveys and membership applications.

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