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Customer data management News
May 25, 2017
By partnering with multiple data monetization companies, The Weather Company is providing more data points to marketers and advertisers.
May 02, 2017
In strikingly similar moves, CRM rivals Oracle and Pegasystems provide support for new Google Home, Amazon Alexa and Facebook Messenger channels driven by AI, APIs.
April 14, 2017
By partnering, two tech giants are able to fill the gaps they have in their customer experience platform.
March 31, 2017
With Sales Navigator enhancements, which include an enterprise edition, LinkedIn hopes to capitalize on sales reps' increasing use of social media as a sales tool.
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New technologies such as artificial intelligence, virtual reality and customer personalization bridge the gap between online and offline sales and create new e-commerce experiences. Continue Reading
A passenger name record (PNR) is a collection of data pertaining to an individual air traveler or a group of individuals travelling together. Airlines use PNRs for management of customer data, security and customer valuation and may share that data ... Continue Reading
You might just now be reading about sentiment analysis tools for social media, yet software implementation promises deeper customer insights that drive sales and marketing. Continue Reading
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Amid a flurry of acquisitions, Salesforce signaled its intention to expand customer management into retail, where enhanced e-commerce functionality can strengthen service. Continue Reading
With all the choices of CRM for SMBs in today's market, picking the right one for your organization can be overwhelming. Here are some tips to help choose the one for you. Continue Reading
WebRTC can offer businesses contextual information when communicating inside and outside their organizations. Learn how WebRTC communication provides context for users. Continue Reading
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Blockchain supports Bitcoin, but speculation has started about blockchain technology applications someday improving CRM due to their security strengths. That integration will probably take time. Continue Reading
Big data holds the potential to provide invaluable insights for business growth, but only if data governance is part of the plan. Continue Reading
Artificial intelligence is a grossly misunderstood technology, thanks to the sinister characters portrayed in science-fiction books and films as menacing robots and self-possessed toaster ovens. More recently, AI in its various forms -- machine ... Continue Reading
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Is Microsoft Dynamics 365's role in the enterprise marketplace actually beneficial for users? Expert Brent Leary discusses Microsoft's upcoming product. Continue Reading
Here's a step-by-step guide on how to connect Power BI with SharePoint team sites without uploading files, allowing you to export and analyze data much more seamlessly. Continue Reading
BI tools can be very beneficial to an organization by delivering helpful insights, but common mistakes frequently derail their effectiveness and render them useless. Continue Reading