Customer data management

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  • buyer personas (customer personas)

    A buyer persona is a composite representation of the attributes and demographics of a segment of a company's target customers. Attributes are based on market research and data on an existing customer base. Continue Reading

  • Wave Analytics Cloud not yet at its crest

    Analytics is such a fundamental part of doing business today that even providers not known for the service are jumping into the game. That's what customer relationship management provider Salesforce did when it announced the Wave Analytics Cloud in ... Continue Reading

  • customer account record

    A customer account record is the basic unit of information about a customer that resides in a CRM, or customer relationship management system. Continue Reading

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