Email Alerts
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Seeking treasure from social media tracking? Follow the customer
Social media analytics tools can help companies dig into layers of online customer data in search of business gold. But a human touch is needed, too.Feature
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Data management platform adds analytics for digital marketers
Data management platform Crowd Control puts more analytics power into the hands of digital marketers and media buyers.News | 07 Mar 2013
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causation
Causation, or causality, is the capacity of one variable to influence another. The first variable may bring the second into existence or may cause the incidence of the second variable to fluctuate.Definition
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correlation
Correlation is a statistical measure that indicates the extent to which two or more variables fluctuate together. A positive correlation indicates the extent to which those variables increase or decrease in parallel; a negative correlation indicates the extent to which one variable increases as the other decreases.Definition
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data-driven decision management (DDDM)
Data-driven decision management (DDDM) is an approach to business governance that focuses on gathering data and analyzing it to guide corporate decisions and policies. The data-driven approach is gaining popularity within the enterprise as the amount of data available increases in tandem with market pressures.Definition
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data-driven disaster
A data-driven disaster is a serious problem caused by one or more ineffective data analysis processes.Definition
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General Architecture for Text Engineering (GATE)
General Architecture for Text Engineering (GATE) is a development environment for writing software that can process human-language text. In particular, GATE is used for computational language processing and text mining.Definition
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skewness
Skewness is asymmetry in a statistical distribution, in which the curve appears distorted or skewed either to the left or to the right. Skewness can be quantified to define the extent to which a distribution differs from a normal distribution.Definition
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scatter plot
A scatter plot is a set of points plotted on a horizontal and vertical axes. Scatter plots are useful data visualization tools for illustrating a trend. Definition
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explicit data
Explicit data is data that is provided intentionally and taken at face value rather than analyzed or interpreted for further meaning. Examples of explicit data include information provided in surveys and membership applications.Definition
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skewness
Skewness is asymmetry in a statistical distribution, in which the curve appears distorted or skewed either to the left or to the right. Skewness can be quantified to define the extent to which a distribution differs from a normal distribution.Definition
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explicit data
Explicit data is data that is provided intentionally and taken at face value rather than analyzed or interpreted for further meaning. Examples of explicit data include information provided in surveys and membership applications.Definition
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Effective 'big data' strategy helps advertising firm attract clients
Online advertising company adMarketplace uses a mix of NoSQL and SQL databases in a "big data" environment that feeds its search syndication system.Case study
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Integrating cloud ERP and CRM applications? Show how it can pay
Getting such apps to work together is challenging, but doing so can streamline data and improve customer experience management, analysts say.Feature
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Gartner: Companies must master Master Data Management best practices
Companies should put aside internal differences to get handle on MDM, a Gartner researcher says at the group’s CRM conference.News | 02 Apr 2012
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Effective lead management can boost profits, Gartner says
Gartner analyst Chris Fletcher explains where companies should be focusing their lead management efforts.News | 23 Mar 2012
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More data makes CRM data management harder, but still doable
According to Salesforce.com, about 70% of CRM data “goes bad,” or becomes obsolete, annually. Find out the truth behind this statistic, and strategies companies can use to keep data up to date.Ask the Expert
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Group pushes for social media measurement standards
Consultant and author Katie Paine has formed a social media standards group to create definitions and best practices for defining customer relationships, influence and engagement.News | 21 Dec 2011
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The pros and cons of real-time speech analytics to monitor agents
Expert Lori Bocklund weighs in on using real-time speech analytics to monitor your agents.Ask the Expert
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Experts say CEM technology can build single view of customer
Communicating with customers through multiple channels is not a luxury, it’s a necessity. Find out how companies use CEM technology to craft a single view of the customer across channels.News | 28 Sep 2011
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Web 2.0 suicide
Web 2.0 suicide is the obliteration of information related to an individual's online persona on social networking sites, blogs and other web-based venues.Definition
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Salesforce.com creates cloud network for governments
The Government Cloud will offer a dedicated, secure infrastructure for government agencies.News | 25 Apr 2012
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Can you trust the cloud? Bill Band weighs in on cloud security
Many organizations are concerned about CRM cloud security. How much can you trust the cloud and what are the benefits?Ask the Expert
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Massive Epsilon email breach could lead to attacks
At least 50 banks, retailers and other firms are affected by a major email breach at a Texas-based data management firm that provided marketing email services.News | 06 Apr 2011
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PCI DSS offers call center PCI compliance tips
The payment card industry compliance standards body has released a new document to help contact centers protect sensitive customer data.News | 22 Mar 2011
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PCI compliance in the call center a headache for many
PCI compliance is often left to security or compliance professionals, but call center staff and management need to be familiar with PCI DSS as well.News | 28 Jan 2011
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COPPA (Children's Online Privacy Protection Act )
The Children's Online Privacy Protection Act (COPPA) is a law passed by the U.S. Congress in 1998 to specifically protect the privacy of children under the age of 13 by requesting parental consent for the collection or use of any personal information of Web site users. The Act officially took effect in April 2000. COPPA specifies what a number of steps that Web site operators take. (...continued)Definition
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Customer privacy's not as big as trust -- trust me
As the recent Facebook snafus have shown, keeping customer information private is not a given. What's key, columnist Paul Greenberg says, is mutual value -- and trust.Column | 03 Nov 2009
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Data breach notification must demonstrate commitment to customer service
Plan for a data breach and you'll be prepared when you need to notify customers. Lior Arussy advises that you focus on four things when reacting to a breach: speed of response, assuming responsibility, proactive guidance, and providing compensation.Ask the Expert
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customer-managed relationship (CMR)
A customer-managed relationship (CMR) is a relationship in which a business uses a methodology, software, and perhaps Internet capability to encourage the customer to control access to information and ordering.Definition
- VIEW MORE ON : Customer privacy
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Effective 'big data' strategy helps advertising firm attract clients
Online advertising company adMarketplace uses a mix of NoSQL and SQL databases in a "big data" environment that feeds its search syndication system.Case study
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Salesforce.com creates cloud network for governments
The Government Cloud will offer a dedicated, secure infrastructure for government agencies.News | 25 Apr 2012
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Gartner: Companies must master Master Data Management best practices
Companies should put aside internal differences to get handle on MDM, a Gartner researcher says at the group’s CRM conference.News | 02 Apr 2012
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Customer service is from Venus, data quality is from Mars
How can the two talk to one another? Forrester has a few ideas and some advice to get customer service on board with data quality and vice versa.Blog | 25 Jan 2012
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More data makes CRM data management harder, but still doable
According to Salesforce.com, about 70% of CRM data “goes bad,” or becomes obsolete, annually. Find out the truth behind this statistic, and strategies companies can use to keep data up to date.Ask the Expert
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Salesforce.com ramps up plans for CRM data integration
Salesforce.com has big plans for social customer profiles, but it might take a whiole for this concept of CRM data integration to fully translate into reality.News | 20 Sep 2011
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Increase the success of data governance programs from the bottom up
Data governance programs are often overlooked, pushed aside and just plain ignored through a lack of executive interest and funding. But some technology professionals are making the most of the situation.News | 27 Aug 2010
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Will Microsoft Dallas make integrating third-party data and BI easier?
A new data exchange from Microsoft, code-named Dallas, could make it easier for companies to integrate third-party data with internal BI and other analytic applicationsNews | 02 Mar 2010
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IBM to acquire MDM vendor Initiate Systems
IBM said today it plans to acquire Initiate Systems, one of the few remaining independent master data management vendors.News | 03 Feb 2010
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Voices of CRM: Jill Dyché on managing customer data, social networks
Jill Dyché, an expert on both data management and CRM, shares her advice on managing customer data, social networks and MDM/CDI in this podcast.News | 27 Jul 2009
- VIEW MORE ON : Data governance
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Customer service is from Venus, data quality is from Mars
How can the two talk to one another? Forrester has a few ideas and some advice to get customer service on board with data quality and vice versa.Blog | 25 Jan 2012
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More data makes CRM data management harder, but still doable
According to Salesforce.com, about 70% of CRM data “goes bad,” or becomes obsolete, annually. Find out the truth behind this statistic, and strategies companies can use to keep data up to date.Ask the Expert
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Group pushes for social media measurement standards
Consultant and author Katie Paine has formed a social media standards group to create definitions and best practices for defining customer relationships, influence and engagement.News | 21 Dec 2011
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Experts say CEM technology can build single view of customer
Communicating with customers through multiple channels is not a luxury, it’s a necessity. Find out how companies use CEM technology to craft a single view of the customer across channels.News | 28 Sep 2011
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Salesforce.com ramps up plans for CRM data integration
Salesforce.com has big plans for social customer profiles, but it might take a whiole for this concept of CRM data integration to fully translate into reality.News | 20 Sep 2011
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Tips for making the business case for CRM analytics – and what can be gained
Using CRM analytics is a popular trend, but it’s important to make a solid business case for bringing it into a CRM environment. Learn what to expect from CRM analytics and how to develop a business plan for integrating the data.News | 15 Sep 2011
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Data virtualization software vs. data warehousing: Qualcomm makes the call
Data virtualization can be a highly effective alternative to data warehousing, according to the director of IT enterprise architecture at Qualcomm.News | 30 Sep 2010
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Gartner Magic Quadrant ranks data quality tools vendors
The best data quality software vendors offer platforms that combine data quality tools with data integration and MDM products, according to Gartner.News | 02 Jul 2010
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Salesforce.com acquires Jigsaw's SaaS-based data services
Salesforce.com is buying Jigsaw's online data services company and sees an opportunity to develop software on top of the information sharing service.News | 21 Apr 2010
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Informatica and IBM MDM vendor acquisitions put MDM in the spotlight
With two major acquisitions and the release of the first open source master data management (MDM) platform, MDM technology may be primed for a resurgence.News | 10 Feb 2010
- VIEW MORE ON : Data quality management