By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.
Customer experience management strategy News
June 19, 2017
Sprint CMO Roger Sole shares his company's reboot story and explains how technology is radically changing his department's approach to marketing.
May 02, 2017
In strikingly similar moves, CRM rivals Oracle and Pegasystems provide support for new Google Home, Amazon Alexa and Facebook Messenger channels driven by AI, APIs.
March 15, 2017
The purchase of Tagga is expected to help Campaign Monitor combine cloud email marketing with CRM. Less costly, more personalized marketing campaigns will be possible.
February 01, 2017
The Salesforce flavor of artificial intelligence, Einstein, is trying to bring practical productivity to everyday tasks, but can it prevail over long-standing competition?
Customer experience management strategy Get Started
Bring yourself up to speed with our introductory content
The first step in determining which channels to use for customer service is to understand customer demands, and then supply those communications channels effectively. Continue Reading
Customer engagement is the means by which a company creates a relationship with its customer base to foster brand loyalty and awareness Continue Reading
Determining the features an organization needs in its WCM system can be intimidating. We break down the features and capabilities of the choices available today. Continue Reading
Evaluate Customer experience management strategy Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Choosing the right CRM platform requires meticulous planning, careful consideration of your organization's needs and requirements, and attention to detail. Continue Reading
A personalization engine can help provide a better customer experience. Expert Geoff Bock helps break down the differences between Acquia Lift, Evergage and Google Optimize. Continue Reading
Telemarketing might not be dead, but the near-complete saturation of smartphones in the consumer market has landed some death blows to outbound marketing strategies. Continue Reading
Manage Customer experience management strategy
Learn to apply best practices and optimize your operations.
With content management user authentication, you need security. But how much is too much? Here are some best practices to seal vulnerabilities with IAM strategy. Continue Reading
Customer engagement is no longer about simply handling a phone call or letter. Organizations must also be at the ready to address issues on social media. Continue Reading
When navigating the ever-changing marketing technology landscape, Emarsys CMO Allen Nance first asks how emerging technology can help customers. Continue Reading
Problem Solve Customer experience management strategy Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
The difference between traditional data governance and rules surrounding the mining of customer data is an extra layer to prevent the 'stalker effect' that turns away business. Continue Reading
Customer data governance policies differ from traditional data governance in several ways. Finding that line between building trust among customers and stalking them is a start. Continue Reading
Learn how to improve the customer experience with these 15 customer experience initiatives any company can implement. Continue Reading