Customer experience management strategy

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  • customer health score

    Customer health scores can be descriptive or predictive. Descriptive scores focus more on the current state of customer health, whereas predictive scores use current data triggers to predict a customer's future propensity to drop off or renew. Continue Reading

  • customer engagement

    Customer engagement is the means by which a company forges a relationship with its customer base through advocacy and action on the part of customers. Continue Reading

  • buyer personas (customer personas)

    A buyer persona is a composite representation of the attributes and demographics of a segment of a company's target customers. Attributes are based on market research and data on an existing customer base. Continue Reading

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