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Customer experience management News
March 15, 2017
The purchase of Tagga is expected to help Campaign Monitor combine cloud email marketing with CRM. Less costly, more personalized marketing campaigns will be possible.
March 13, 2017
By combing insights about where employees spend time when using sales and marketing apps, Radial was able to better streamline the customer and sales and service agent experiences.
February 01, 2017
The Salesforce flavor of artificial intelligence, Einstein, is trying to bring practical productivity to everyday tasks, but can it prevail over long-standing competition?
January 26, 2017
While it may be beneficial in the long run, creating AI software requires patience, investment and the right cast of employees. For one company, the investment paid off.
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Cross-sell is a marketing term for the practice of suggesting related products or services to a customer who is considering buying something. Continue Reading
You might just now be reading about sentiment analysis tools for social media, yet software implementation promises deeper customer insights that drive sales and marketing. Continue Reading
It's not enough to just purchase new marketing software. Your overall business strategy will determine your company's needs and steer you away from costly mistakes. Continue Reading
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Changing customer habits and technology usage have spurred a whole new set of customer relationship management tools that can provide faster access to information. Continue Reading
Your company's supply chain is essential to making your customer happy -- and to making sure your company doesn't get left behind. Here's what you should know to ensure both. Continue Reading
Fully understanding what social CRM software helps you accomplish is key to choosing the best platform for you. Learn what key functions you should look for in a social CRM tool. Continue Reading
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Twitter and other social media sites are powerful communication channels. But CRM should be a two-way conversation, not one-way, like the latest Trump tweets. Continue Reading
As competition from alternative energy sources encroaches on utility companies' stronghold, their need to create positive relationships with customers is more important than ever. Continue Reading
Microsoft Cognitive Services has a new array of APIs to make it easier to scan text, video and audio data and to bring intelligence to a variety of mediums. Continue Reading
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Learn how to improve the customer experience with these 15 customer experience initiatives any company can implement. Continue Reading
IoT analytics helps companies create a better customer experience by providing quality data that allows for the reduction of costs and a more efficient work day. Continue Reading
Companies still need to be convinced that content marketing strategies are must-haves in the marketing toolkit. Continue Reading