Email Alerts
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Automated contact services help health center reduce missed appointments
Find out how one health care organization integrated automated contact services to engage patients and avoid lost revenue due to missed appointments. Case Study
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Defective mobile applications sully the customer experience
Mobile applications have become critical connecting points between on-the-go customers and businesses. If a company has a mobile app that isn’t intuitive and helpful, customers will go elsewhere. This e-book chapter will review the technologies and p... E-Chapter
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SugarCon conference offers guidelines for social CRM success
SugarCRM's recent SugarCon conference in New York boasted plenty of tips and advice for organizations launching a social CRM initiative. Podcast
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SugarCon speaker reveals 10 reasons why social CRM projects fail
Culture issues and lack of compliance policies are just two of the factors that work against social CRM, according to one speaker at this week's SugarCon conference. Social CRM Strategy
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voice of the customer (VOC)
Voice of the customer (VOC) is the perception of a customer’s needs and wants. Definition
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Social media outreach starts with strategy
Companies don’t always do right by their customers on social media. This e-book chapter will explore how companies misuse social media -- mistaking it for a marketing vehicle -- how they should provide the proper tools to employees and how social pro... E-Chapter
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Improving the customer experience through technology
Social media channels don't necessarily provide everything a business needs to know about customers. This e-book explains the potential failings of social media and how users can overcome those shortfalls. E-Book
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Tying loose ends to improve the customer lifecycle
Businesses should improve the internal sharing of information to get a full view of customers, according to Ventana Research analyst Richard Snow. Tip
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digital CRM
Digital CRM is the use of multiple electronic communications channels and technologies to enhance customer relationship management (CRM). The digital approach to CRM is more interactive than the traditional model but also automates many interactions ... Definition
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From Disney to dishwashers: Digital CRM to change customer experience
Disney World and other companies have started using digital CRM to get pulse of customers and gather data. Feature