Email Alerts
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Adobe stresses personalization at digital marketing conference
Experts recommend taking time and making the most of data to market digitally. News
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Half of Fortune 1000 won’t see ROI with social CRM, analyst predicts
Gartner predicts only half of Fortune 1000 companies will see return on investment from social CRM. News
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Oracle and Salesforce make play for social CRM platforms
The CRM heavyweights bought up a handful of social CRM start ups this month and it should convince CRM buyers to invest in the technology themselves, analysts said. News
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Service identifies cell phone numbers of call center customers
A new offering from WhitePages Pro allows call centers to identify cell phone numbers when customers call in. News
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Mohegan Sun bets big on Infor CRM across sales, service and marketing
Mohegan Sun's new CRM software platform aims to connect with customers, reduce agent churn and overhaul the sales force. News
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Chatter growing louder, more call centers see value of social media
Attendees at the ACCE call center expo say they’re ready to engage customers through social media. News
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Health care reform catalyst for customer service improvements
Although many don’t immediately think of CRM and health care together, recent U.S. legislative changes to health care standards are causing organizations to think of patients as customers. Column
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Mobile CRM apps aim to connect smartphones, contact centers
Customers won’t start from scratch with new mobile app “bridge” programs that transfer their information to contact centers. News
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IBM’s plans are in Tealeaf with purchase of CEM analytics firm
IBM is strengthening its CRM footing with the acquisition of Tealeaf Technology. News
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Tips for effective social CRM strategy
In this issue of Customer Experience Exchange, learn how Major League Baseball uses social media to connect with fans. Plus, get tips and advice for incorporating Pinterest and social media analytics into your overall social CRM strategy. E-Zine