Customer experience management strategy

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  • voice of the customer (VOC)

    Voice of the customer (VOC) is the perception of a customer’s needs and wants. 

  • digital CRM

    Digital CRM is the use of multiple electronic communications channels and technologies to enhance customer relationship management (CRM). The digital approach to CRM is more interactive than the traditional model but also automates many interactions ... 

  • entity-relationship diagram (ERD or ER diagram)

    An entity-relationship diagram is a data modeling technique that creates a graphical representation of the entities, and the relationships between entities, within an information system.