Customer experience management strategy

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  • Tying loose ends to improve the customer lifecycle

    Businesses should improve the internal sharing of information to get a full view of customers, according to Ventana Research analyst Richard Snow. 

  • Team building in action

    For Backcountry.com, an outdoor gear retailer that also runs several one-deal-at-a-time (ODAT) channel sites tuned to sports enthusiasts, team building in the contact center is critical to the company’s customer experience success. 

  • A question of contact center metrics

    One of the best tools for reorienting the contact center to be more CEM-driven is to change up the metrics commonly used for evaluating its performance.