Customer loyalty and retention

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  • weak tie theory

    Weak tie theory is the proposition that acquaintances are likely to be more influential than close friends, particularly in social networks. Continue Reading

  • click and collect

    Click and collect is a hybrid e-commerce model in which people purchase or select items online and pick them up in-store or at a centralized collection point. Continue Reading

  • customer journey map

    A customer journey map is a diagram or several diagrams that depict the stages customers go through when interacting with a company, from buying products online to accessing customer service on the phone to airing grievances on social media. Continue Reading

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