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Customer loyalty and retention News
December 15, 2014
Customer data management is not high on many organizations' lists of priorities -- until it has to be. Customers get the same ads over and over again. They say a company they've done business with for years doesn't know them. Or thinks they're ...
November 18, 2014
Beacons can potentially enhance the in-store customer experience, but there's no one-size-fits-all blueprint that retailers and brands can follow.
November 13, 2014
Marketing departments used to dump junk customer leads in the lap of sales, then wash their hands of the sales process. Today, that won't cut it.
September 22, 2014
Many companies are moving to subscription-based models to deepen customer relationships.
Customer loyalty and retention Get Started
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Age of the customer is the concept that consumers are more empowered than ever because they can access information about products and services over the Internet in real time. Continue Reading
Relationship marketing is a customer relationship management strategy designed to encourage strong, lasting customer connections to a brand. The goal is to generate repeat sales, encourage word-of-mouth promotion and gather customer information. Continue Reading
Companies trying to hone their marketing strategies shouldn't choose between inbound and outbound marketing strategies. They need both. Continue Reading
Evaluate Customer loyalty and retention Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Some customers are uncomfortable with companies tracking their location, but are various technologies ushering in Big Brother anyway? Continue Reading
Subscription models can enable companies to sell more to a customer over time, developing a relationship that can lead to consistent, dependable revenue. Continue Reading
New data-driven models could be a key CRM trend in 2015 as companies try to find new ways to solidify customer relationships. Continue Reading
Manage Customer loyalty and retention
Learn to apply best practices and optimize your operations.
Without high-quality data, building customer relationships is a constant struggle. Companies need to clean up messy databases and establish connections based on complete, up-to-date information -- or risk losing business. Continue Reading
If your CRM system is just a place to house bad data, the information will undercut not only business decisions but also, use of the database. Continue Reading
Customer relationship management (CRM) refers to the practices, strategies and technologies that companies use to manage, record and evaluate customer interactions in order to drive sales growth by deepening and enriching relationships with their ... Continue Reading
Problem Solve Customer loyalty and retention Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
B2B marketers are now facilitating a better deal with their customers: In exchange for data, they need to provide customer value. Continue Reading
Customer service problems are really opportunities to boost customer trust in your brand. These 10 questions can help you restore that trust. Continue Reading
Employee advocacy is still immature, but it lets every company employee nurture customers and promote the brand. It brings CRM to everyone's door. Continue Reading