Customer loyalty and retention

Customer loyalty and retention News

  • December 15, 2014 15 Dec'14

    Ignore customer data quality at your peril

    Customer data management is not high on many organizations' lists of priorities -- until it has to be. Customers get the same ads over and over again. They say a company they've done business with for years doesn't know them. Or thinks they're ...

  • November 18, 2014 18 Nov'14

    Tips for using beacon technology in retail

    Beacons can potentially enhance the in-store customer experience, but there's no one-size-fits-all blueprint that retailers and brands can follow.

  • November 13, 2014 13 Nov'14

    Marketers: It's time to own the sales funnel

    Marketing departments used to dump junk customer leads in the lap of sales, then wash their hands of the sales process. Today, that won't cut it.

  • September 22, 2014 22 Sep'14

    Subscription models are upending business as usual

    Many companies are moving to subscription-based models to deepen customer relationships.

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