Customer loyalty and retention

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  • churn rate

    Churn rate is a measure of the number of customers or employees who leave a company during a given period. It can also refer to the amount of revenue lost as a result of the departures. Continue Reading

  • passenger name record (PNR)

    A passenger name record (PNR) is a collection of data pertaining to an individual air traveler or a group of individuals travelling together. Airlines use PNRs for management of customer data, security and customer valuation and may share that data ... Continue Reading

  • Strategic marketing software boosts inbound marketing tactics

    It's not enough to just purchase new marketing software. Your overall business strategy will determine your company's needs and steer you away from costly mistakes. Continue Reading

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