Customer loyalty and retention

Customer loyalty and retention News

  • March 09, 2015 09 Mar'15

    Personalized marketing and customer trust go hand in hand

    Marketers strive to provide personalized experiences to their customers. But customers will only reveal personal information in exchange for trust.

  • March 03, 2015 03 Mar'15

    Security is a sticking point for mobile payment adoption

    Companies jumping on the mobile payment bandwagon need to tread carefully as consumers are still skeptical about the security of their data.

  • December 15, 2014 15 Dec'14

    Ignore customer data quality at your peril

    Customer data management is not high on many organizations' lists of priorities -- until it has to be. Customers get the same ads over and over again. They say a company they've done business with for years doesn't know them. Or thinks they're ...

  • November 18, 2014 18 Nov'14

    Tips for using beacon technology in retail

    Beacons can potentially enhance the in-store customer experience, but there's no one-size-fits-all blueprint that retailers and brands can follow.

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