New & Notable
Customer loyalty and retention News
May 27, 2014
Companies need to take a data-driven approach to marketing, sales and product development to stay ahead of the customer empowerment curve.
April 19, 2013
SugarCRM's recent SugarCon conference in New York boasted plenty of tips and advice for organizations launching a social CRM initiative.
October 19, 2012
Salesforce.com has partnered with 20 vendors to fill out its Marketing Cloud platform, and Microsoft acquired automated marketing vendor MarketingPilot.
April 03, 2012
Expert Donna Fluss shares contact center KPIs that managers can use to measure contact center performance -- and when to apply them.
Customer loyalty and retention Get Started
Bring yourself up to speed with our introductory content
Opt-out communications are messages sent for marketing, promotion or fundraising that include an option for the recipient to be removed from any future messages. The term was originally applied mostly to email messages but applies to any kind of ... Continue Reading
A commercial electronic message (CEM) is a communication soliciting business, funding or support for something that is sent through any electronic channel, including email, social media, voicemail, text and instant messages. Continue Reading
Canadian anti-spam legislation (CASL) is enacted regulations that require marketers and fundraisers that communicate through email, text messages or social media to obtain permission from recipients in that country. CASL was created to cut down on ... Continue Reading
Evaluate Customer loyalty and retention Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Customers are driving a shift away from ownership and toward subscription models. Can companies benefit? Continue Reading
Campaign management tools need to have certain features: audience segmentation and personalization, customer lifecycle management, and more. Continue Reading
Marketing automation tools save small businesses time, enabling companies to focus on acquiring new customers and nurturing existing relationships. Continue Reading
Manage Customer loyalty and retention
Learn to apply best practices and optimize your operations.
Customer service problems are really opportunities to boost customer trust in your brand. These 10 questions can help you restore that trust. Continue Reading
Companies must devote resources not only to retaining customers but also to acquiring new ones. Customer nurturing is becoming increasingly important. Continue Reading
Employee advocacy is still immature, but it lets every company employee nurture customers and promote the brand. It brings CRM to everyone's door. Continue Reading
Problem Solve Customer loyalty and retention Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
Make customer experience management a central piece of corporate strategy instead of treating it like an optional plan. Continue Reading
Plan to reward customers for social network activity and consider “lifestyle” rewards instead of just discounts -- a cooking lesson, maybe? Continue Reading
Find out the best way to use a customer segmentation strategy to design a retention model that allows you to hold onto current customers and provide good customer service. Continue Reading