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Tips for managing customer value in a weak economy
When creating and managing customer value in a weak economy, companies should focus less on the frills and more on the basics. Get tips from Don Peppers on building customer value during weak economic times. Ask the Expert
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Creating customer loyalty reward programs that encourage future buying
Expert Don Peppers gives tips for creating customer loyalty programs that encourage customers to buy more in the future. Ask the Expert
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How should a B2B company build customer value and customer trust?
According to Don Peppers, B2B organizations should keep these seven principles in mind when creating customer value and building trust with B2B customers. Ask the Expert
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Customer privacy a serious challenge for marketers
The world's first chief privacy officer discusses leveraging the competitive advantage of privacy and previews what's coming next in email marketing. Article
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Customer value management with Don Peppers
Every organization approaches customer value management in a different way. Business size, industry and company type are just a few of the factors that impact the way an organization creates value for its customers. In the August installment of our p... Podcast
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Customer lifetime value vs. current value
Expert Martha Rogers explains why businesses need to focus on the lifetime value of a customer, not the value of the current transaction. Ask the Expert
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Is offering a price discount a good way to build customer worth?
Many companies offer price discounts to as a way of luring customers to buy their products or services, but is a price discount useful for building long-term customer worth? Find out in this expert tip. Ask the Expert
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Customer life cycle management best practices
Businesses need to find ways to fit themselves into their customer's life cycles, says Martha Rogers. Martha gives tips for adapting an organization's business model to match a customer's life cycle in this expert tip. Ask the Expert
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Creating a customer loyalty strategy that targets doctors
Building a physician's loyalty is no easy task. Martha Rogers gives tips for things to think about when trying to create a customer loyalty strategy Ask the Expert
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Customer equity management tips from Martha Rogers
In this month's podcast, Martha Rogers takes questions from readers on building and managing customer worth and customer equity in a variety of different situations. Learn how businesses can cater to the customer life cycle, find out if price discoun... Podcast