Customer loyalty and retention

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  • Getting loyalty programs right

    Loyalty programs can be tremendously expensive and difficult to discontinue, so when establishing or modifying one, use caution. Data, employees and management all need to support the initiative.  Article

  • A data steward's job is never done

    Two law firms have taken the problem of dirty data to heart and hired full-time staff to monitor their contact lists.  Article

  • What's the secret behind Viagra's rewards program?

    Peppers & Rogers analyzes Pfizer's new Viagra customer rewards program, a prime example of focused consumer programs using direct marketing channels.  Article

  • Restoring the glory days of marketing

    Legislation, funding and over-hyped technology made marketing the forgotten stepchild of many organizations. One analyst offers some advice on how to bring it back.  Article

  • Put your faith in CRM's data stewards

    At the Smart CRM West conference, analysts preached the importance of planning for a CRM implementation and installing a few key people to serve as data stewards.  Article

  • Chaos or Coordination -- Architecture to the Rescue

    Even the most carefully executed CRM systems can be problematic if they lack an architectural roadmap. Guest columnist Lisa Loftis of Intelligent Solutions, Inc. explains how the Corporate Information Factory (CIF) can help provide architectural fra...  Article

  • Oracle lowers offer for PeopleSoft

    It's trimming its takeover price by nearly $2 billion, saying the new bid reflects "PeopleSoft's market valuation."  Article

  • Bad data haunts the enterprise

    New research shows that 25% of the data in the largest companies is inaccurate. Fixing it will require more than just technology.  Article

  • Loyalty programs with true value propositions

      Ask the Expert

  • Shifting sands to buoy BI

    At a time when market changes are making things tough on IT decision makers, relatively new business intelligence niches like BAM and EII will help drive the industry.  Article

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